NIT-Jalandhar Startup Rancike Generates Creative Content for Edtech sector.

Mr. Gaurav Kumar, Director Rancike Learning OPC Pvt. Ltd

Covid times have brought tough times but the young generation emerged as a major sufferer. Schools, colleges, corporate went into a lockdown mode, all this gave rise to the increase in screen time and lack of opportunities. Due to the slowdown in the economy the employment opportunities reduced drastically. Amidst this Rancike Learning Private Limited, an Edtech startup offered paid internship to more than five hundred interns in content development and other digital skills.

Rancike Learning Private Limited provides creative video content, concepts in physics, chemistry, maths, and biology for classes 10^th-12^th. They have a team of experienced subject matter experts from different IITs and NITs for doubt solving in an interactive way. The company develops world-class content keeping the student in mind at affordable rates. They provide comprehensive and finest textbook solutions, model test paper solutions, etc in any kind of required formats like a word file, pdf, jpeg, etc. Many leading players from the Edtech sector source regular content from Rancike.

They have also recently launched their learning app Rancike Gyan. This is the first of its kind of free community app for the students. Students from across the country can connect, exchange notes, network, and share ebooks without incurring any charges. This app target students from 9^th-12^th standard, pursuing CBSE and ICSE board of education system. The app uses artificial intelligence to understand the student's behavior, learning pattern, and provide them mentors based on the same.

The company offered these internships keeping the current situation in mind, where most of the youngsters are wasting time on mobiles, watching useless videos, these internships will not help in enhancing their skills but will also reward them for their efforts.

Mr. Gaurav Kumar, Director Rancike Learning OPC Pvt. Ltd. says, "Like any other industry Edtech has evolved a lot in recent times. According to one report more than 500 Edtec startups started between 2019-2020. This sector provided an immense opportunity for content creation. Through our platform, we want to provide young content creators an opportunity to learn and get practical exposure in the field. Our interns are ready to enter the market and begin their careers as content creators. We also provide training to the members of the marginalized community, people from a lower-income background, therefore opening regular employment opportunities for them.''

The Edtech sector has witnessed a surge in the online education domain, and it is the most funded sector in 2020. Venture Capital investments in ed-tech start-ups have almost tripled from January to July 2020 to $998 million, from $310 million, a year ago. The investors have witnessed tremendous growth in the tech companies, at times 3-5X rise in free audiences and between 50-100% growth in monthly revenues during covid times.

This trend is here to stay, but the offerings would be the key differentiator. In recent years this sector has emerged as the major content guzzler. The success of Edtech depends on personalized, innovative, and customized content. It has further made homeschooling a reality for parents.