Nayakapada: A luxurious clothing platform making fashion affordable

Nayakapada

Stylish clothing is one of the most effective ways to express your personality. Different cultures and nationalities perceive style differently but all of them see fashion as an important segment in their lives. Be it festivals, special occasions, or important life events, people love to dress to express their joy, mirth, and sense of fulfillment. As a result, fashion, today, is one of the biggest industries all across the globe. People make their fashion decisions quite seriously and do not want to compromise with looking trendy and attractive. Fashion should never be limited to the affluent people only and Nayakapada is a clothing brand that is making it sure with its affordable clothing range.

This premium clothing destination started its journey in 2019 in the hands of a visionary leader Thangalavanya Vaiyapuri and, initially, it followed a dropshipping business model for fabrics. It worked as a bridge between the weavers all across the country in cutting the in between cost from weavers to customers (W2C). The company used a platform like Instagram to market its products, keep its business functional, and sustain growth and their customers around the world. They put in every single ounce of their hard work to build the company from scratch. Their hard work and dedication paid off when they finally registered their company in 2020 to expand and streamline their services.

Today, Nayakapada is serving people across the globe and successfully meeting their fashion requirements. With 200+ active weavers and vendors, it has already completed 20 successful cross-border trades and over 4000 orders overall since its foundation. Their luxurious yet economical wedding collection is what Nayakapada takes pride in. Wedding is the most special day in people's lives and who does not want to look their best on this day? Nayakapada caters to every fashion need of the bride and bridesmaids with their 100% customized wedding collection. Their aim is to aid budget weddings without compromising the quality of their garments.

Talking about its journey, company founder and CEO Thangalavanya Vaiyapuri said, "Business in fashion is my passion, I was always fascinated about it and dreamt of doing something in this segment. My shopper instinct helped me to build Nayakapada as a first-rate saree destination for all. We specialize in weddings and our semi-silk & organza sarees offer brides an extraordinary look on the biggest day of their lives. Customer delight is our top priority and does not miss a thread on what they ask."

The advent of the pandemic has been quite upsetting for this frontline clothing venture. However, they are far away from setting aback. Currently, the company is operating more aggressively than ever to strengthen its foothold in the marketplace. Nayakapada is also making investments in AI to automate its business operations and has launched its own website. Under the able leadership of Thangalavanya Vaiyapuri, a former student of PSG who has also completed a strategy course at Harvard. Their high-quality service and commitment to social welfare make them a brand worthy of admiration.