18 June,2021 10:30 PM IST | Mumbai | BrandMedia
Kushala Reddy
The Design Journal is a Bangalore-based social media agency that works with businesses who want to make a positive impact on the world.
The founder, Kushala Reddy, is an award winning brand identity designer and social media strategist for businesses who want to improve their brand awareness online.
Kushala believes that there's no cookie cutter approach to building a premium brand online, especially one that wants to disrupt the status quo.
That's why she believes in helping businesses make a mark in the online space and attract the right kind of customers with a holistic, inside out approach.
Here's how they do it at The Design Journal.
The first step to building a show stopping online presence is to create a solid brand foundation.
That's why Kushala and her team first help their clients get clear on their messaging, which involves getting very specific about a business' purpose, vision, values, and brand personality.
Once the foundation is created, Kushala and her team of designers work on creating a consolidated visual identity.
This helps the businesses she works with project a consistent brand image at every customer touch point, including social media posts, packaging, other marketing assets.
As an experienced social media strategist and visual identity designer, Kushala knows that every business must choose its own path to scale and make a mark in the industry.
That's why she believes a custom social media strategy is integral to a brand's scaling journey.
No two businesses are alike, even if they're competitors.
And, if a business stays in its own lane and chooses growth in a way that aligns with its own goals and mission, they can be unstoppable.
Premium brands aren't built in isolation. And you can't stand out online by following your competitor's strategy.
That's why, Kushala and her team at www.thedesignjournal.co take their clients on a transformative journey. And, they believe in providing a high-touch client experience so they can deliver on the excellence they're known for.
This means they only take on a few clients a year who are ready to consolidate their positioning, reach more customers, and improve their online presence.
So, if you've been meaning to take your purpose-driven business online and impact more lives, now is the time to get in touch with them.