Kalyan Kumar and Vaibhav Gupta founders of Social Catalyzers, the specialists in Earned Media

Kalyan Kumar and Vaibhav Gupta

The Internet has turned our world on its head. It has transformed communications to the point where it is now our preferred mode of communication on a daily basis. We utilise the Internet in practically every aspect of our lives. Looking at how certain entrepreneurs and professionals have been putting forth every effort and channelling their creative skills and innovation-driven business techniques into developing great brands and businesses in their respective industries is a bizarre sight to watch.

The content marketing industry is one that has welcomed many such strong organisations and agencies that want to push the boundaries, bring value to consumers through their services, and set the bar for other marketing firms in the space. "Social Catalyzers" is quickly becoming one of the most sought-after digital content marketing firms helping such companies.

Social Catalyzers was founded on the idea of assisting people, brands, and enterprises in driving ROI on "Advocacy," "Sentiment," and "Organic Propulsion" through the use of Social Enablers (KOLs/Influencers) and aggregated Communities, earning them the tagline "Engineering the Social Spread."

Kalyan Kumar, the Co-Founder and CEO of Social Catalyzers, or SoCat, developed the firm, which has risen to the top as a revolutionary social media and influencer-marketing agency in a short period of time. He co-founded the agency with Vaibhav Gupta, a young business entrepreneur who acts as the COO and Financial Director. Pratish Premkumar, their Business Head in Indonesia has also been a valuable asset to them.

Vaibhav Gupta, who was already involved in influencer marketing before joining SoCat, is proud that their agency has had the opportunity to work with some of the world's most prestigious brands, including Unilever, IndoFood, Danone, Kimberly Clark, Coke, P&G, Jet Privilege, Asian Paints, Bacardi, Motorola, LG, CEAT, Nestle, Diageo, TooYumm, Foodpanda, National Geographic, Maruti Suzuki to name a few. Apart from that, he has worked with WPP Group M -Mediacom, Mindshare, WaveMaker, Leverate, OMD, Foxy Moron, Dentsu, Isobar, WatConsult, and a slew of other agencies in India and abroad.

In their early years as a tiny influencer marketing firm, we focused mostly on Twitter, where we worked with major and small influencers, as well as hashtags that needed to be seen by businesses. Gradually, as they realised the digital space's strength and importance, and saw how everyone wanted to use its capabilities, they delved deeper into other platforms such as YouTube, Instagram, Facebook, and even Dark Social.

Social Catalyzers have perfected the art of spiking, encircling, and sustaining the buzz by injecting a burst of conversations across digital social networks, using the power of influencers and community aggregation. They've mastered the art of using the power of community aggregators to drive high-quality traffic, elevating the brand's content to new heights with quantifiable results.

They are a chosen partner for several agencies in India and Southeast Asia on a global scale (Singapore, Indonesia & Malaysia). Starting Social Catalyzers as a modest influencer marketing firm in 2016, Kalyan Kumar and his partners have transformed the company into a sought-after agency.

To know more, visit their website, https://www.socialcatalyzers.com/.