India's leading digital marketers, Akash Patil and Aniket Ghate shares interview questions for freshers

Akash Patil and Aniket Ghate

Akash Patil (26) and Aniket Ghate (23) are the leading digital marketers in the industry and at a very young age, being strangers from different regions of Jalgaon Maharashtra and pathardi Ahmednagar respectively they both came together with the passion for digital marketing and started there venture and today they have become the most established young entrepreneurs. For the young generation who wants to start their career in digital marketing, Aniket and Akash both are trying their best to help them establish their presence in the market by providing free digital marketing classes and giving free advice.

With digital marketing expanding at a very high rate the opportunities in this industry would increase and the competition will be much higher than today. In the domain of digital marketing companies take interviews and to increase your confidence Aniket and Aakash have shared few quintessential interview questions that you should prepare to ace your interview.

1.How do you explain the term digital marketing?

Digital marketing is a wider term for building a brand on social media platforms and online marketing channels. Digital marketing involves various tools and techniques like social media marketing, email marketing, SEO, SEM, retarget marketing, etc.

2.Share the few most effective ways in which you can increase your website traffic?

The most effective ways in which you can increase your website traffic are:

• Display advertising
• Retarget marketing
• Email marketing
• Content marketing
• Social media marketing
• Paid search
• Influencer marketing
• Guest blogging
• LinkedIn strategy
• Using referral traffic

3. In digital marketing, keywords are used in specific areas. Can you tell those areas that can help you in optimizing your website?

• To rank the page higher on search engines we can use keywords in certain areas like -
• Website traffic
• Website URL
• Headlines
• Web page content
• Body text

4.Why do people use content marketing to build their business online?

Content marketing is the most effective way to engage people with quality content that provides them with information that is relevant and exciting for them. Using a write content strategy can be very helpful for businesses to grow online as it helps in increasing sales, drive traffic to the website, better and more loyal customers, and saves a lot of costs for a company.

5.What are the benefits of marketing online rather than offline?

Businesses in today's time prefer to affiliate online mode of marketing with their business instead of going offline because of following reasons-

• Availability of advantage of expanding your business in more areas and among larger audiences.
• Target potential audiences easily with the availability of online information.
• Engagement with audience easier and faster.
• Tracking the brand management and growth easily.

6. Do you know the limit of characters in AdWords?

The character limit of headlines and subheadings is up to 30 and the body should not be more than 90 characters.

7. What are the four important C's of digital marketing?

The four important C's of digital marketing are customer, content, context, and conversation.

• Customers see the content that we publish.
• Content is the message and information that we spread.
• Context is the reason why customers should see our content.
• The conversation is the most important C to maintain the relationship between customers and the company.

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