Imperium Authority Founder James Foo Torres Talks About Overcoming Challenges In His Journey

James Foo Torres

James Foo Torres is a well-known media relations expert who has helped many companies and enterprises succeed with his remarkable media skills. He is the founder of 'Imperium Authority,' a company that offers brands effective solutions and strategies to help them become industry leader in their fied. James was born and raised in Puerto Rico and spent four years in the Air Force as a radar technician before embarking on his entrepreneurial journey.

James recognizes the value of media exposure in a company's success. He states, "It's difficult to stand out in today's fast-paced digital environment and carve out a niche for yourself. You need content to boost your online presence, but where do you find the time when you're meeting new clients, traveling to expand your network, providing deliverables to keep the cash flowing, and wearing a dozen other hats? That's where my firm enters the picture."

When entrepreneur James Foo Torres started his firm, he did face some difficulties. After all, every journey has some challenges. About the obstacles he faced and how he overcame them, the entrepreneur shares, "After leaving the Air Force, I saw the devastating impact the global pandemic had. I decided I wanted to launch a business that could adapt to the needs of an ever-changing world. Looking for business ideas I found PR. I thought that I was going to make my money quick and I was not going to struggle much. Naive me taugh that I was going to be be successful at selling because I was friendly but sales and making friends are completely different. After going under the wing of a few proven industry experts, I entered a crash course in PR. My mentorship helped me identify the PR channels that move the needle for clients. My next step was to build a network to accelerate the publishing process for clients. From its launch, Imperium Authority has been securing clients and building its reputation by amplifying business leadership voices."

He adds, "My focus has been scaling by bringing on new team members and following the guidance of my coaches. These changes are leading my firm to expand from an innovative start-up to a successful growth-stage business. Yet, no matter its size, my goal is to support as any business experts as possible. To make a significant difference in the quality of life in Puerto Rico and America, I have made it my mission to expand the reach of leaders who share the same goal".