Entrepreneurship Drive set to make Business Showers a norm in India

Aditi Jaiswal

A recent report from the Bureau of Labor Statistics (BLS) shows that approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more. Going by textbook economics, a business needs capital, land, labour and an entrepreneur, however, that is not the case anymore. A business requires this and so much more. It needs a big idea, the right audience, guidance, nurturing, mentoring, ROI, marketing and the list goes on. Each business needs the right mix of these aspects which is a tricky recipe. Every business model is unique, has different needs and wants, therefore figuring out the right customised mix is critical. Businesses usually tend to fail due to an undersupply of the right mix. The enterprises that have achieved certain stability and are growing have figured out a few concoctions that work for them.

Luckily, businesses can seek support to pivot their ventures in the right direction. E ntrepreneurship Drive, led by Aditi Jaiswal, is one such company that helps both new-age start-ups and traditional businesses with the support and guidance they need to grow. Entrepreneurship Drive is into integrated consulting, business solution services and deal advisory. They offer three main services: mentoring, pivoting and consulting, customised to each enterprises' needs and phases. With its unique 5 step process of understanding needs and wants, roadmap creation, aligning to market movements, business fit and consultation, it paves the path to success for struggling businesses. With its innovative model, Entrepreneurship Drive has brought in $113.608 million-plus funds for selected businesses.

Entrepreneurship Drive is now pioneering a new and unique way of supporting new businesses by introducing ‘Business Showers' in India. The organization will be hosting its first business shower for Sanjay Pawah, Owner of A.P. Engineering on August 27, 2021, at the Radisson Hotel in Delhi. Entrepreneurship Drive has helped him pivot his SME business as well as coaching business. Sales at SME doubled in the last 5 months, similarly his coaching business grew 5 folds during the same duration.

Aditi Jaiswal, Founder - Entrepreneurship Drive, "A business shower is very much like a baby shower, except it celebrates your venture which as most entrepreneurs will agree is like a baby. A business like a baby can be overwhelming - financially, emotionally and requires a lot of resources. With the business shower for Sanjay Pawah, we are bringing together all of his well-wishers along with great minds in the business world, investors and promoters for the business."

Entrepreneurship Drive has lined up some great "business-centric" entertainment for the event with stand-up business comedy by Anmol Garg and a storytelling session by 4 extraordinary entrepreneurs, mentored by Entrepreneurship Drive. 11-year-old kidpreneur Garvit Sood will talk about how he created India's first self eye testing app, Drishti. Akshay Modak, Ex CEO of a steel conglomerate will share his experience of leaving a high profile job to start a smart indoor farm units company, Baobab. Mehul Shah, a diamond designer specialising in handcrafted, royal jewellery from India will demonstrate how he uses artificial intelligence in jewellery customization and Bhagyashree Soni, Founder, Cambio, will share how

she came up with the idea of making premium quality feminine hygiene products. Satish Kataria, who was the Investment Head at 2 VC Funds and the pioneer in revenue based funding and crowdfunding in India, will also be gracing the event. He is the Lead for Partnerships & Investments at Entrepreneurship Drive.

Talking about the benefits of a business shower, Aditi said, "Business showers promote valuable community support. Entrepreneurs meeting people from the same boat can give them a larger perspective and the much-needed morale booster. Valuable connections are perhaps the new currency."

The Business Shower will create the ideal ecosystem for the audience and the entrepreneurs present. Entrepreneurship Drive aims to make business showers the norm, because entrepreneurs need all support and encouragement they can use!