24 November,2021 03:22 PM IST | Mumbai | BrandMedia
Emre Can Ayaydin
If you have to choose from two entrepreneurs; one studied at a renowned business school, while the other is a self-made businessman who did not pursue a formal business education, you would naturally choose the first entrepreneur. Your mind, without a second thought, starts trusting the first entrepreneur because it believes he is more capable than the second one to manage a business through calamities.
Logically, your mind has selected the right person. But even a self-made entrepreneur who did not attend formal business education can outperform business school graduated entrepreneurs in certain situations. Some skills cannot be learnt in school and colleges but you only can master them from observation and experience.
Your experience can prevent the problems from haunting you and the application of frugality can help you defeat the problems quickly, saving your energy, time and money.
Emre Can Ayaydin, A Switzerland based Turkish entrepreneur and Chief Executive Officer of Goldi Group was fully convinced with the above-said lines since his childhood. He belongs to a business background family and thus knew he had to master all the needed entrepreneurial skills at the earliest age possible to make his business and career future-proof.
Emre Can Ayaydin decided to join his family business when he was just 14 years old. A kid merely 14 years old would not have attenuated any workload but his keen interest in learning minute details of the business proceeding was pleasing everyone. He used to visit his family office on weekends and off days as he also had to complete his school education.
Emre Can Ayaydin says he is thankful to his Mom for suggesting to him to join their family business as she believed there can not be an early age to join a business. He further says, hadn't he followed her suggestion, he would not have been able to taste the success he is enjoying now.
Emre Can Ayaydin continued to spend as much time as possible at his family business office and completed his education simultaneously. Over time, he completed his graduation in Mass Communication from the University of Basel, and further, completed post-graduation from the renowned London School Of Economics and Political Science.
Emre, after completing his education, fully shifted his concentration on the family business. The entrepreneurial skills Emre learnt while working at his family business throughout an early age was his strength when he started managing the business as a leader.
Emre Ayaydin started his entrepreneurship as a learner to head of departments to CEO of Goldi Group. One thing he learned in his career was that leader is the one who is accountable for dealing on all fronts while scaling up the business, pushing colleagues forward through tumultuous times and sustaining through rapidly changing times.
Emre's vision since the beginning of his career was to expand his business locally and overseas. The first change he brought to his business was the inclusion of premium jewellery and accessories from popular brands like Versace, Dior, Armani and Rolex. As the adage goes, nothing is permanent. Numerous brands chose to establish their exclusive showrooms instead of selling their products through middlemen like Emre and his Goldi Group.
Given the change in many brands' business strategies, Emre Ayaydin had to stop selling premium products from these companies. Goldi Group had formed a significant customer base in the meantime. Retaining this customer base was the problem standing tall in front of Emre Aydin. So, he decided to collaborate with brands that had good jewellery and accessories but did not have much exposure.
The frugality he demonstrated started showing him good results in a very less time. Later, Emre found that he can use e-commerce technology to further expand his business. This decision too turned beneficial for him. Goldi Group, under the leadership of Emre Ayaydin, is growing online and in the offline markets too.
Since Emre Ayaydin took the responsibility of his family business on his shoulders, he has expanded the Goldi Group's presence in European countries and now he is looking forward to introducing his business to Asian markets, including India and Pakistan.
