E-commerce Leader Assiduus Global Eyes High Growth For Their Clients This Festive Season

Assiduus Global

The Indian E-commerce industry is being evaluated to clock in $55 billion in sales in 2021 with the addition of 40 million new online shoppers. With a global pandemic halting us on our tracks, the festive season gives us the opportunity to celebrate and indulge in a world besotted by uncertainty.

Although the world seems different than it was two years ago, the Covid-19 pandemic has dramatically influenced E-commerce sales and this year will be no different. Flipkart's Big Billion Day Sale, Amazon's Great Indian Sale, Myntra's End of Reason Sale and Flipkart's Big Shopping Day Sales are definitely a few days that Indians do not want to miss out on.

For several years, Assiduus Global, one of the world's leading cross-border, multi-platform E-commerce supply chain and distribution companies has been helping brands scale and grow globally by integrating with more than 10+ global marketplaces across 5 continents.

When it comes to the festive season in India, they know one thing with great conviction; it's a highly lucrative period for D2C brands if done right.

Assiduus Global is powered by patent pending cutting-edge technology, data backed insights and intelligence that allows them to launch, build and scale D2C brands across leading global E-commerce marketplaces and drive sales.

Assiduus' Global Analytics Has Estimated The Top Performing Online Categories This Festive Season

With limited access to physical retails shops and the palpable customer satisfaction being provided, consumer readiness to abide by digital as a fulfilment channel is indeed high.

In 2020, Assiduus had seen a 35% increase in online sales during only the festive season that tentatively begins in India from September-October onward. This year will be no different.

This year, in India, Assiduus gives us a peek at the emerging categories that according to their analysis will define the E-commerce landscape. These indicators will provide marketers and brands with better knowledge of how to make the most of their marketing budgets. This will also help marketers develop a funnel marketing strategy for success.

1. Toys - Like previous years, this year as well, the highest default purchase segment during the holiday season is going to toys and gifts. Assiduus has further projected that there will be higher purchases of puzzles, games, arts and crafts items with parents looking for options to keep their children engaged. In India, the toys market reached a valuation of $1.23 Billion in 2020. India has one of the largest youth populations in the world, which has been adding to the toy industry's rapid growth over the years and the festive season draws further attention to this segment.
2. Leisure wear - Assiduus has studied that not only have consumer wardrobes continued to shift towards more casual wear over the years, but has been accentuated by the pandemic forcing people to stay at home. This trend will continue to gain momentum. There was tremendous traction towards leisurewear during the pandemic and as companies started adopting hybrid working models. Their surveys have shown that social media influence, comfortable fashion choices and E-commerce penetration have been the top decision-making factors.

iii. Pet toys & pet products - The global pet toys market has blown up over the last few years. The pet parenting movement has persuaded pet parents to endow their pets with luxurious toys and products, advancing the pet product and toy segment significantly. Assiduus' analytics has helped their team evaluate the market and conclude that the market that stood at $430 million at the end of 2020 will grow by a minimum of 15% year on year.

1. Beauty & wellness - Every year the beauty industry bets big bucks on the festive season. Assiduus has studied the beauty and wellness market very closely having launched their proprietary makeup and skincare beauty brand that's made with women of colour in mind by the name Boss Lady Beauty. They saw a huge influx in 2020, and since their products are so diverse, they attracted a lot of eyeballs. They surveyed women and their beauty products across several countries worldwide and have first-hand observed that this year as well; women want products that cater to their skin tones, not just the fair flawless skin tones.
2. Health and mental wellness products - With festivities comes the added awareness of one's physical and mental health. This was also the precise reason why Assiduus had launched their premium wellness health supplements brand Biotevia. Their technology, market insights and intelligence helped them create robust products that were gender specific because women and men have different needs.
3. Consumer electronics - Online sales of electronic goods reached new heights when the COVID 19 pandemic hit. The Assiduus team sees this trend continue and break last years' records.

A strategic step for brands to scale and grow across global E-commerce marketplaces and maximise their profits is to partner with a digital first E-commerce supply chain and distributor partner who will not only scale and generate revenue for their business, but also provide actionable insights and intelligence to make their brand highly successful worldwide.