Driven by trends, Fandawm is creating a content story for short videos in India

Fandawm

With the pandemic causing a huge spike in the consumption of OTT and short video streaming across the world, there is a growing demand for video content creation to scalp it with clutter-breaking ideas and viral music trends. Fandawm is a short video production startup which is creating a new content story by bringing together a huge stream of viral short video creators and content.

The short video apps have started thriving new segments such as fashion, lifestyle, commerce and jobs for the younger audience apart from just entertaining them. Globally, influencers are convincing people to buy products and small businesses are using short videos to reach a new set of consumers. The younger generation today wants to grow up like a local ‘influencer' and follow them more closely compared to any global movie stars.

The Indian short video apps have successfully filled the vacuum left by TikTok after it was banned in India last year. The rise of Indian apps Chingari, MX TakaTak, Moj by Sharechat, Josh and Roposo along with the global players, Instagram Reels and YouTube Shorts is pushing the envelope and short videos are set to become the future of OTT and commerce. With the eyes set on hundreds of millions, it is the content creators that set the flywheel and that is where Fandawm fits squarely to make content creators stars out of the obscurity and help platforms and consumer brands meet their content needs.

By bringing together hundreds of immensely talented creators and helping them to produce tailor-made content by advanced editing techniques such as VFX, motion graphics and animation, Fandawm is set to become a trendsetter. Fandawm finds and invests in content creators and helps them to grow and create content aligned with their audience and brands. The startup is also planning to produce its own web shows along with branded content and connect influencers directly with their fans. The startup is founded by Pushpendra Singh, an ex-VP and Head of Growth and Content Strategy of MX TakaTak and Snehil Narula who led influencer content and growth at MX TakaTak. Pushpendra also spearheaded the OTT growth of MX Player, launched immersive vertical format music videos for Gaana and led consumer products at Amazon.

The future has begun and with new-age players such as Fandawm, this could be one of the most exciting fresh waves for content creators and short videos apps to rise together.