Companies Must Be Dynamic to Move With Changes per Gennaro Tella

Gennaro Tella

Having winning strategies is a must in any business. Attitude is the largest sales management company in Italy, but founder Gennaro Tella didn't find success overnight. No one took his idea of a sales ‘clinic' seriously as people could not see the difference between Tella's concept and the existing sales agencies. Today, Attitude works with the world's largest corporations to develop stellar sales strategies. When asked about the secret of his success, Tella had four great tips on how to overcome challenges.

1. Strategy

Tella noticed the lack of a multi-industry sales specialty agency in Italy. Adapting his business to fill this need, Tella had a very specific strategy to find success: there are no valid or less valid products; there are only viable or non-viable strategies to position these products. With that, Attitude was established.

2. Fluidity

Entrepreneurs must be flexible and their companies dynamic to keep up with constant changes. Teams and managers need to update their business methodologies consistently; be ready to expect the unexpected. Organizations have to adopt a fluidity pattern to remain relevant if they want to take the next step to become successful.

3. Overcoming Adversity

Like many other entrepreneurs, Tella faced many obstacles when he was launching Attitude. He overcame these obstacles by listening, observing, studying, and analyzing all feedback he received about his concept. He believes that the ability to listen gives people crucial input that they can use to dispel uncertainties.

4. Listen to Your Instincts

A firm believer in analysis and reason, Tella believes these tactics should be combined with vision and instinct. Yet, he advises separating reason from intuition as combining them can be a recipe for disaster. The right mix of these components can give entrepreneurs a formidable edge.

Using these four simple steps, a person can adopt a unique and effective plan to overcome nearly any challenge. These tactics are applicable during all stages of a business: concept, launch, and operation. Based on the tremendous growth and success of Attitude, Gennaro Tella's advice can be a game-changer for your organization too.