Choreographer Tejas Dhoke thanks the internet for giving him a career-defining opportunity

Tejas Dhoke

The internet and social media have got unimaginable potential. One cannot predict which content will go berserk over the web. And that's the beauty of the world wide web. The best content eventually makes its place among the audience. We have lately seen videos about dance and fitness that have picked up exponentially over the digital channels. When we say dance and fitness, Tejas Dhoke is the name that flashes in everyone's mind.

He is a one-of-a-kind persona whose dance moves can make anyone shake a leg on the dance floor. The supremely talented choreographer is the proud owner of a dance and fitness channel on YouTube named ‘Dancefit Live'. The popular channel has a family of more than 5 million subscribers, and even Tejas boasts a fanbase of more than 425K followers on Instagram. The versatile personality credits the internet as a major platform behind making him a household name.

What started merely as a hobby turned out to be Tejas Dhoke's full-time profession. Being immensely passionate about the art of dancing, the 27-year old began his career as a dancer merely at an age of 14. He earned great fortunes and recognition while he was 15, and since then there has been no turning back for the choreographer. Intending to become a lawyer, Tejas never aimed to become a dancer. After clearing UPSC, Dhoke worked as a revenue auditor and a talhati officer.

While Tejas considers dance as his option of choice, he started a venture along with Ishpreet Dang that was named ‘Dance Fit'. As a plan of his marketing strategy, Tejas Dhoke uploaded the first dance cover of ‘Nashe Si Chadh Gayi' that went viral. "Never in my wildest dreams did I think that a video on my YouTube channel would go on to break the internet. Eventually, things worked in our favour, and ‘Dancefit Live' surpassed more than a million subscribers", said Tejas.

Apart from this, the brilliant dance instructor has left celebrities like Nora Fatehi and Harrdy Sandhu in awe of his work. He has even collaborated with these celebrities for a dance video of Sony Music India. One of the biggest hits of ‘Dancefit Live' remains the choreography video of ‘Teri Aakhya Ka Yo Kajal' that has surpassed more than 270 million views.

On his professional front, Tejas Dhoke has got some interesting collaborations in the pipeline along with Janhvi Kapoor, Badshah, Nora Fatehi, and Guru Randhawa. Speaking about digital exposure, Tejas said, "Nothing is more joyful when your work gets recognised over the web. Such overwhelming responses motivate me to do better. If digital media is used rightly, it can turn out to be a gamechanger in everyone's life", Tejas added.