CEO Mark Lachance propagates the use of new marketing strategies for success

Mark Lachance

In the ever-changing world of entrepreneurship, marketing strategies are one thing that never go out of style. This means you can't afford to leave your business' success up to chance. If you want to find success in entrepreneurship, you need to be constantly on the lookout for new marketing trends and methods that can help your business grow. One such trend that's really taking off is micro-influencers and their effectiveness. Micro-influencers are one of the most powerful ways for a business to get ahead today. It has become increasingly popular because it's successful at driving sales, conversion rates and customer engagement.

Mark Lachance, CEO and lead investor of Maxy Media Inc, a successful advertising agency, stated, "We are seeing a real shift in the way people are responding to influence. With social media, the trend has slowly but surely moved from the mega superstar to the micro influencer having a greater impact on the buyer's journey. They're doing something and they're sharing it out and this has had a massive impact on how brands are viewed."

Influencer marketing is all about leveraging the strengths of micro-influencers to promote your brand and increase your business' reach and impact. Micro-influencers are defined as people with a high social media following and a true affinity for what they're promoting. They're not necessarily celebrities, but rather people who have built their personal brand and niche audience.

When you work with these micro-influencers, your business will be associated with them. Their followers will look to them for reviews on products and services, so working with the right micro-influencers can be your first step to success.

As an expert in sales and marketing, Mark has led multiple companies to hyper growth through his innovative marketing strategies. He continues this success today by applying these skills in all of his current ventures.

And if you're interested to see the same success and attract more luck in your life, grab a copy of his upcoming book, The Lucky Formula, and learn how you can stack the odds in your favour and cash in on success. https://marklachance.com/