Camera apps igniting creativity in today’s social media generation

Nidhi Agrawal

In today's world, we have to admit that we are all living a new drama episode in our heads on a daily basis. We construct this story based on our thoughts and perceptions of the world. This story lies at the heart upon which we build our lives.

And Social Media plays a major role in this. It is a space where we can put our stories in front of the world. It's a junction between art, expression, creativity, writing, and audio-visual (photos & video content). By creating content & sharing it, we are sending out tiny thoughts in the world to see which ones spark. It's parallel to how creativity in social media works.

However, even though every person has so many unique ideas, is it easy for everybody to share those?

Currently, on Social media, we need the expertise to create something new (i.e. to create effects, stickers, or filters). SO, B612 has come up with a solution. If App users have their own unique idea to create filters in mind - they can now simply make it in the B612 application. B612 has introduced a mobile platform where users can create their own filters, effects, and stickers easily on phone. Users don't need any expertise; all they need is to download the app.

B612's motive is to provide behind this a platform where anyone can bring their creativity and imagination into existence. Users can not only create but also share filters, stickers, and effects of their own. This is to help users and content creators in their pursuit to create better content every day, and to promote creativity and free usage of it.

The world is evolving every day and with that social media has become a place where creating relatable content plays a major role.

The first thing that we do every day after we wake up is to check our phones, isn't it?

We consume content every minute. It's communicated through different channels of course, but the most important thing about Social Media "Creativity" is to remember that developing a creative approach is to think beyond the box. To use tools those not only make content aesthetic but generate some kind of emotions.

If you ever felt that you need something that suits you the most, a filter is just for you, makeup that matches with your face, then this B612 feature is just right for you.

As this feature is unique, it creates an unforgettable and memorable experience.

The content created today is time capsules for tomorrow, you will only enjoy the experience if you understand the technology surrounding it and the internet culture at the time.

Social media influencers, Content creators, You, Me, and the whole world is the audience to something and someone, but what matters is to reach them in a better manner and get their attention. Yes, it's simple but not easy!

Social Media is an accumulation of trends, news, photographs, videos and so much more. Uncountable new content and trends are happening on social media. Trends again differ based on influencers, media platform, country, culture, etc. It's hard to know all the trends, but we tried to solve the problem.

We made a new tab and named it "Hot Tab". Here we show all of the audio-visual trendy filters and templates in the B612 App in one swipe, and you can simply press on it to enter the universe of aesthetic content.

Not to forget, the most important thing is to create a strategy for your audience. B612 has taken an extra step to include content for all age groups.

The app is freely available on the play store and app store for users, now you can create your own account on B612 and follow the trends, create awesome filters and share with your loved ones or on social media. Creators must simply create visuals that they like and also appeal to their target audience and keep them hooked.

Creator Tip: Creating material that reflects your personality and style will offer you an advantage on social media platforms and help you build a genuine and organic community.

B612 is making an effort to make sure social media content today is about connecting with real people and being a part of a community. Creativity reflects in the content one creates, if you are somebody who is not a digital creator, but you enjoy the process of content creation then you need to start creating and take the fall. Create all types of photo and video content in a few taps by using free and ready-to-use templates.

B612 is an all-in-one content creation app for you to have fun, create, curate, enjoy and make memories and tell stories!

Just like Pablo Picasso once said, Learn the rules like a pro, so you can break them like an artist.