Breaking Barriers, Creating Opportunities: Life of a Digital Marketer Parikshit Shah

Parikshit Shah

In this age of social media and digital presence, the creation of online identity and promoting the same has become a mandate. However, very few people know the intricacies of the world of digital marketing. 26-year-old Parikshit Shah, the founder of Eerlik Media, is one such personality who understands the power of digital marketing and helps others, from brands to celebrities, in honing the benefits of this vast platform.

For Parikshit Shah, the journey of creating a digital marketing firm has not been an easy climb. Born with a rare brittle bone condition called Osteogenesis Imperfecta, he had his own mountain to conquer. In 2009, he got his first experience with social media through Orkut; it was only the beginning. In 2011, he moved on from the confined exposure of Orkut to Facebook, where he acquainted himself with a plethora of friends and followers. But for a wordsmith like him, who understood the power of writing, Twitter came as a real boon in 2013. There was no turning back from there as he soon managed to attract a vast number of followers, including various famous politicians, news anchors, and journalists, business people, and entrepreneurs, to his Twitter profile (@imparixit), owing to his wit and influential words.

These very far-fetched connections brought him a partner from Northeast India with whom he began his venture of building the digital marketing firm, Eerlik Media, in May 2018. Needless to say, the vision to make something out of nothing encompassed not only the journey but the very ideals of the firm as well.

In his own words, Parikshit Shah hopes to build Eerlik Media into a one-stop solution for social media and digital PR, mainly for market disruptors and start-ups. The plan is to continue as a bootstrap start-up focusing on the sole idea of digital marketing. Following this route, his marketing firm covers multiple aspects of online marketing, including social media, content production, digital PR, website construction, and so much more.

Throughout these years, while working to build Eerlik Media into what it is today, he has emphasized the core purpose of helping individuals and brands in constructing and solidifying their social presence. Without a doubt, the spectrum of digital marketing is ever-changing. With new formats of media and social platforms emerging continuously, the means to use them is also shifting. That's where the expertise of Eerlik Media comes into focus.

Parikshit Shah, and Eerlik Media at large, understands that digital marketing is no longer an external option; it has become a necessity for brands and individuals to reach out to the masses. It is no longer a game of written words with video creators taking over the stage, becoming an asset in marketing. This esteemed firm has realized that content creation has taken the form of both art and science, while localized content and listings are slowly gaining prominence. Eerlik Media's specialty lies in understanding trends and using them to the fullest advantage.

Parikshit Shah has incorporated his life's teaching into his understanding of digital presence. From being a nobody to having the world open up to him with the help of social media and its exposure, it has influenced him to help others achieve the same and more.

The digital world is constricted to those who are ignorant of its massive influence. Eerlik Media and its founders' zeal to open that world is what drives the digital marketing firm to achieve greater heights and reach those who need it.

Parikshit Shah can be further contacted through his personal website (imparixit.in), where he explores his creativity while providing his service.