Amazon & Indian Agriculture, what's this all about?

Amazon

Now it has turned its attention to things which are highly beneficial to the Indian market. There's no doubt that agriculture in India can influence markets not only in India but across the globe. It has been the case all along if you have read the modern history of the world and how most of the agricultural base existed in India and China. But what's Amazon really trying to do here? How is India's agriculture going to pave ways for Amazon to succeed further in this group and solidify it's business? We will have a look at some key points:-

1. Offering Real-Time Advice

Amazon is trying to help the farmers regarding their production. There's no doubt that farmers in this country don't get their deserved credit. It is mainly due to how the business works but also due to the lack of information on part of farmers. They should know what should be done in order to extract the maximum production. More than that, it should be in their knowledge to sell their commodities at a price which will get maximum benefit to them. But how can it be done? What are the chemicals or organic materials to be used so that agriculture can be boosted? Amazon is trying to modernize agriculture in this country so that farmers can produce according to the needs and demands of the current market. They will reap the benefits afterward too, no two bits about it. There are many digital initiatives taken to help farmers like providing their mandi bhav online, crop guidelines, buy/selling agriculture products online.

2. Gaining Goodwill

The main purpose why Amazon might be doing this is to gain goodwill. Although it is already a giant which people visit often to do online shopping, it is trying to cement its legacy further in this country. If it's supposed to be done, agriculture must be helped. This is the strategy of Amazon in order to make the most out of India's market. Frankly speaking, it is proving to be a great move. It will eventually help Amazon as well if they can somehow get India's agriculture sector connected to their online store. But before that, it is about rebuilding the nation and agricultural activities here. The internet giant is helping the farmers and agriculture in the need of the hour which should be praised.

3. More Growth In E-Commerce

Agriculture is destined to help the growth of E-commerce. As of now, people shop for clothes and technological equipment through a platform like Amazon. But how many of them try to buy agricultural stuff like rice, wheat or vegetables through Amazon? The trend isn't really there yet. It has a lot to do with the farm supply chain and according to Arvind Singhal, chairman of Technopak Advisors, leading online stores should try to crack if they want exponential growth in their business in near future. If Amazon is successful at providing the right advice to the farmers, things will definitely take a turn for them.

All in all, it's a typical business move from one of the stalwarts in the business world today. Will it bring a new revolution in Indian agriculture? Time will tell!