Ace singer Ranina Reddy shares her views on the changing music industry

Ranina Reddy

Nothing in this world remains static. Everything keeps evolving and upgrading from the previous version of it's to become the better. The music industry is run by artists who are gifted from nature. Each of the singers has a different voice which makes them unique from others.

Ranina Reddy is famous for her soulful voice. She has a huge fan following especially from the south part of the country. She has been a playback singer for more than a hundred movies which makes her a very experienced singer.

The singer believes that over the years the music industry has seen very drastic changes. "Music is a never-dying industry. Even today we hear songs that are 5 decades old and we still love them," said Ranina.

The music industry has changed from cassette to Saavn real quick. "I grew up listening to Lata Mangeshkar and Kishore da on radio channels and cassette but now after the revolution, we have the option for numerous applications that allows us to listen to songs without much pollution or hindrance," said Ranina.

Also, the advent of social media platforms has given an equal chance to all those singers who couldn't stand a chance to come to the stage or the industry. The social media application has broken the wall between untouched talents and the composer.

However, Ranina also believes that auto-tuning has a little drawback to singing. Although with its help many of the singing errors can be rectified but then one should also learn to improve their singing skills.

The singer has majorly been a part of Telegu and Tamil movies. Ek Baar, Ammandu Let's Do Kummundu, Banthi Poda Janki and many more are some of the most hit songs sung by her. Working with music composers like AR Rahaman, Harris Jayaraj, Devi Sri Prasad, etc. made the singer more professional.