921 Basmati Rice Proudly Presents Ruma Sharma As The Face of The Brand

921 Basmati Rice

921 Basmati Rice, an award-winning brand in the food sector has announced its association with renowned model and actress, Ruma Sharma. Ruma, an internet sensation and a renowned actress with stints in famous series like Code Red, Savdhaan India, Siya ke Ram to name a few, will be the new face of 921 Basmati Rice.

921 Basmati Rice is a trusted brand in India. Since 1972, the brand has touched millions of households with their superior quality basmati rice products like 921 Classic XXL, 921 Lajawab Tohfa, 921 Rehaan in India.

In a bid to promote their products to the younger audience, 921 Basmati Rice is looking to collaborate with fresh faces with a wide appeal.

Yanshil Garg, MD of 921 Basmati Rice is thrilled with the association. Speaking on the association, he says " We are a brand with deep - rooted values in providing the best quality products to the entire country. As India sees a massive digital transformation, we feel the time is right to speak and connect to people where they are most active, on their phones.

And this is why 921 Basmati Rice is proud to have Ruma Sharma as our brand representative. She has a wide appeal, positive image and is really good with her content mix. Just as she has excelled in her craft, we wish to excel together to have stronger connections with our ever - growing customer base.

Ruma Sharma is equally delighted with the association . She says, "Growing up as a typical Indian kid from Delhi, rice was a part of most of my meals. And to have a trusted, great quality rice brand to collaborate wasn't a hard decision at all. I am excited at this association"