The future of skincare: AI-powered customised solutions for higher efficacy

By employing sophisticated algorithms with AI powered skinacre, consumers can be provided with precise assessments of concerns. Image Courtesy: iStock

The personal care category is experiencing a remarkable transformation as Indian consumers across income strata show increasing concern for not only better grooming but also long-term skin health that includes cure and care. This is a clear move away from short-term beauty fixes towards long-term skin health.

Consumers today also show greater discipline towards behaviours that deliver health in the long run. As a result, there is an increasing demand for skincare products that not only address immediate concerns but also provide long-term benefits. Provided, the results are delivered in a safe manner.

This change in consumer mindset is driven by 4 key factors:

1. Access to online platforms for information
2. The desire for natural and sustainable products
3. Easy access to new products driven by online platforms
4. The availability of technology with brands to offer customised solutions tailored to their consumers' individual needs.

In India, the personal care market is thriving with the country ranking as the 8th largest in the world with a total value of 15 billion dollars. According to a study by Euromonitor International, the market is projected to double by 2030, with skincare driving this growth.

To thrive in this dynamic environment, skin care products must adopt new technologies and ways of working to meet consumer demands. Artificial Intelligence is one such technology opines Guna Kakulapati the co-founder and CEO of AI-powered skincare brand - Cureskin. Cutting-edge AI-powered technologies can not only provide you with instantaneous skin analysis and cosmetic product recommendations but also go beyond and diagnose a wide array of skin problems to offer treatment recommendations.

This use case transforms the overall customer experience. This also enables the personalisation of product offerings and enhances the efficacy of skincare solutions. As AI continues to advance, personal care brands in India have a unique opportunity to leverage this technology to better cater to the ever-evolving needs of consumers.

Further, by combining AI-powered solutions with the expertise of dermatology professionals, brands can offer a customised, holistic and safer approach to skin and hair care that goes beyond what is available on shelves today. In summary, consumers today need brands that encompass a comprehensive approach to skincare that includes cure, correction, and care.

Brands in turn could offer them greater value through:

1. AI-powered Skin and Hair Analysis:
Cutting-edge AI technology can be deployed to accurately analyse individual skin and hair conditions. By employing sophisticated algorithms and image recognition, consumers can be provided with precise assessments of concerns and tailored solutions.

2. Dermatologist Diagnosis and Treatment:
To ensure the highest level of care, brands should offer access to expert dermatologists who can provide accurate diagnoses and personalised treatment plans. The combination of AI analysis and professional expertise guarantees optimal results and ensures that individuals receive the most suitable treatment.

3. Well-Researched Formulations and Products:
Brands could be a one-stop shop that prioritises the use of well-researched formulations and products. By incorporating scientifically-backed ingredients and advanced formulations, the brand can deliver effective and safe solutions that address everyday skin concerns.

4. Monitoring & Tracking Progress:
Regular monitoring of progress is crucial in any skin or hair care routine. A reputable brand should provide comprehensive post-purchase solutions that track changes and improvements over time. These empower individuals to evaluate the efficacy of their regimens and make informed decisions about further adjustments. This can easily be done through an easy-to-use app.

AI-powered solutions, coupled with dermatology experts, can offer personalised care for skincare and haircare. These advancements could make the entire skincare and haircare process effective while keeping it efficient for brands.