What's a 1950s art movement doing on your boxers?

23 February,2009 11:25 AM IST |   |  Shweta Shiware

Why go to bed with drab blue stripes in cotton, or rest your beer mug on a dowdy leather coaster, when vibrant Pop Art has infiltrated Mumbai stores?


Why go to bed with drab blue stripes in cotton, or rest your beer mug on a dowdy leather coaster, when vibrant Pop Art has infiltrated Mumbai stores?

The guy who made mass production, artistic
Andy Warhol (1928-1987) was a key figure in the Pop Art movement, and went on to become one of most defining figures of popular culture. Warhol's first solo Pop exhibit was held at Eleanor Ward's Stable Gallery in New York in 1962, featuring iconic American products including 100 Soup Cans, 100 Coke Bottles and 100 Dollar Bills, and paintings of celebrities Marilyn Monroe and Elizabeth Taylor. He switched to silkscreen prints which he
produced serially,
seeking not only to make art of mass-produced items but to mass produce the art itself.

Andy Warhol was fascinated with morbid concepts. After Marilyn Monroe committed suicide in August 1962, Warhol used this image for screen printing.

What is Pop Art?
It's a visual art movement that emerged in the mid-1950s in UK and US, and challenged tradition by asserting that an artist's use of the mass-produced visual commodities of popular culture, is contiguous with the perspective of Fine Art, since Pop removes the material from its context. It used advertising, comic books and mundane cultural objects, commercial music
and cinema.

A papier-mache necklace made from a collage of fashion magazine images.
At: Bombay Electric, Reay House, BEST Marg, Colaba.
Rs 2,900

Hitler wouldn't have imagined ever sporting neon pink glares!
At: Zero Degree, RNA Shopping Arcade, Lokhandwala.
Rs 600

Transfix the demure Rekha, or angry Amitabh Bachchan's on your couch. These are designed by Pop Goes The Art, and can be custom made in a colour and fabric of your choice.
At: SOBO, first floor, Metro House, Hughes Road, Chowpatty.
Rs 1,800 each

Bono, Bob Marley and John Lennon coasters for company while you drink.
At: Loose Ends, Beas Society, 31st Road, Linking Road, Bandra (W)u00a0
Rs 500 (for set of 6)

Give Superman a shoulder to swing from.
At: You Store
Rs 5,850

Brass box with kitsch demi-God illustration.
At: Bungalow 8, Grants Building, Arthur Bunder Road, near Radio Club, Colaba.
Rs 6,900

Velvet-cum-suede handbag with vintage photographs of Bollywood veterans.
At: Attic.
Rs 5,740

More power to the superwoman.
At: You Store, Kemps Corner.
Rs 999

Hang out with the Mickey and Minnie on your shoulder.
At: Zero Degree, RNA Shopping Arcade, Lokhandwala.
Rs 2,000

Wooden breakfast tray from the Bombay Calling range by Krsna Mehta.
At: Good Earth, Raghuvanshi Mills, Lower Parel.
Rs 2,800

Screen-printed tee.
At: Earth Shades, Warden Road, Kemps Corner.
Rs 499

Screen printed pop tee that Norman Bates would readily adopt.
At: Kazo Fashion Ltd, 25/H, Sea Palace, Shop no. 7, Juhu Tara Road.u00a0
Rs 405

A must-own for every Rolling Stones fan.
At: Muse, 46, Dr VB Gandhi Marg, Kala Ghoda, Fort.
Rs 5,000

Flaunt Blondie for a night of Maria!
At: Muse
Rs 575

Traditional-Japanese-woman-print singlet.u00a0
At: Ed Hardy, 893, Notan Chambers, Turner Road, Bandra (W).u00a0
Rs 3,100

70s flower power graphics inspired coasters.
At: Attic, Bir Sagar, 396/20, Flat No. 1, near Gurudwara, Santacruz (W).u00a0u00a0
Rs 275 (for set of 4)

Leather belt with Hollywood movie Pop Art.
At: Street Soul, shop no 14, Embassy, Lokhandwala Complex.
Rs 1,299

For the guys

Carry your icon with you.
At: Black Faith, Waterfield Road.u00a0
Rs 750

Cuban revolutionary leader Che Guevara keeps time on this hand-painted wooden wall clock by Pop Goes The Art.
At: SOBO.
Rs 2,200


The maniacal, menacing Joker from Batman, finds himself on your boxer shorts
At: Rumours, Waterfield Road, Bandra.
Rs 350

Multi-hued artwork on canvas shoes.
At: Ed Hardy.u00a0
Rs 3,770 to Rs 13,000

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