03 November,2016 07:00 AM IST | | mid-day online correspondent
Beginning from Thursday and for the rest of Season 5, millions of avid TV viewers can engage, interact and join the conversation using the special emoji in time for the Sunday debut
When it comes to live TV, Twitter is known to set the trend. This time it is with popular talk show #KoffeeWithKaran hosted by Bollywood filmmaker, Karan Johar (@karanjohar). Beginning from Thursday and for the rest of Season 5, millions of avid TV viewers can engage, interact and join the conversation using the special emoji in time for the Sunday debut. Viewers can Tweet using #KoffeeWithKaran, #KWKonSW and #KWK and the iconic yellow coffee mug emoji will appear next to the hashtag in their Tweet.
Special celebrity hashtags for each episode
As an innovative twist, every week the show will also announce a new hashtag fashioned on the name of the celebrity guest in the hot seat. This dynamic and unique hashtag will also activate the special emoji. For eg. #KoffeeWithSRK or #KoffeeWithAlia.
Twitter has been every fan's live connection to their favourite stars and shows and the mood on the platform has been in sync with the show's exciting comeback. The chatter around the show's sneak peeks of episode 1 is reflective of the fun banter that is in store for rest of the season.
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Here are the announcement Tweets:
According to Viral Jani, Head of TV Partnerships, Twitter India, "Twitter is what's happening in the world of news, sports, and entertainment and brings fans closer to their favourite stars and top entertainment moments. Koffee with Karan is an iconic show on Indian TV and we are excited to announce creative innovations and release exclusive content and videos on Twitter for this season. The first-ever Koffee with Karan emoji and the special celebrity hashtags will also delight fans across the globe."
In India, Twitter has always been in the vanguard of culture and arts, constantly innovating and creating new methods for people to connect and re-discover their favourite festivals and cultural moments. Twitter has become the zeitgeist of social media. This year, Twitter has also launched special emojis for moments of national cultural significance such as Ganeshotsav, International Day of Yoga, Independence Day and Republic Day. Twitter also launched its first-ever emoji for a TV series for #BiggBoss10 to celebrate one of the biggest moments in entertainment of the year on Twitter.
How to follow Koffee With Karan Season 5 on Twitter:
See below for the hashtags and accounts to follow as well as to participate in the Twitter conversation of Koffee with Karan Season 5.
Accounts to follow:
u00e2u0097u008f Karan Johar: @karanjohar
u00e2u0097u008f Star World India: @StarWorldIndia
Hashtags to follow:
u00e2u0097u008f #KoffeeWithKaran
u00e2u0097u008f #KWKonSW
u00e2u0097u008f #KWK
