28 October,2016 01:25 PM IST | | mid-day online correspondent
In a first of its kind interactive activity, thousands of Indians participated in a unique 48-hour Twitter Poll @TwitterIndia and chose the colour of this year’s customised Twitter diwali ‘diya’ emoji
People chose the colour of the emoji through a unique Twitter poll
India: In a first of its kind interactive activity, thousands of Indians participated in a unique 48-hour Twitter Poll @TwitterIndia and chose the colour of this year's customised Twitter diwali âdiya' emoji. People chose from four options: orange, blue, green, and pink -- and orange was the clear winner, with approximately 50% of votes in favour of this bright festive colour.
Starting from October 28 and for the next four-days of the festival period, millions of Indians across the world can use the orange-coloured âdiya' emoji in their Tweets and join the celebrations on Twitter. All they have to do is Tweet using #HappyDiwali, #HappyDeepavali, #Diwali, #Deepavali, as well as Hindi hashtags #u00e0u00a4u00a6u00e0u00a4u00bfu00e0u00a4u00b5u00e0u00a4u00beu00e0u00a4u00b2u00e0u00a5u0080 or #u00e0u00a4u00a6u00e0u00a5u0080u00e0u00a4u00aau00e0u00a4u00beu00e0u00a4u00b5u00e0u00a4u00b2u00e0u00a5u0080 and the âdiya' emoji will appear next to the hashtag.
@TwitterIndia launched the emoji today morning with a GIF Tweet to announce the hashtags people can use to see their Tweets light up with the diya emoji.
Speaking on this initiative, Keya Madhvani, Head of Lifestyle and Culture Partnerships, Twitter India said, "It is exciting to bring everyone together for a cultural moment through this delightful and beautiful emoji. We want Indians everywhere to engage in conversation on our platform, and light up Twitter by sharing their favourite Diwali moments, videos, photos and fun Tweets around the festival."
People across India are Tweeting with the customised emoji to wish fellow Indians a happy, prosperous and safe Diwali.
Twitter launched its first-ever Diwali emoji with Bollywood superstars Salman Khan (@BeingSalmanKhan) and Sonam Kapoor (@sonamkapoor), and the platform reverberated with diverse voices in 1.8 million Tweets from people across the world.
This year, Twitter has also launched special emojis for moments of national cultural significance such as Ganeshotsav, International Day of Yoga, Independence Day and Republic Day.
