Matriarch Jeroo Nariman with her favourite mawa khaja sits near an archival portrait with her brothers Dinshaw, Mehrwan, Naval and Rusi taken at Parsi Dairy Farm at Princess Street 20 years ago.

Parsi Dairy Farm’s new look has vibrant colours, a toffee vending machine and a special kulfi cart. Pic/Ashish Raje

The refurbished Princess Street outlet opens doors today. Two other outlets—at Borivli and Ghatkopar—are set to open a month later.

Understanding that a company cannot run on nostalgia alone, the family worked to turn the game around. The camaraderie they share and respect for the brand’s legacy is clearly behind this reinvention.

Shernaz’s younger son, Sarfaraz K Irani (38) is Sales Director, and studied interior design. Sarfaraz’s favourite and proudest moments came when they’d travel on the Deccan Queen during vacations and vendors would come to sell the family their own PDF kulfi.