Unlock radiance: Dubai's beauty secret arrives in Mumbai

Skin Story is a Dubai-based clean beauty brand designed with a commitment to the environment. Image Courtesy: Skin Story

Mumbai's beauty scene is about to get a major makeover. Skin Story, the beauty brand hailing from Dubai, UAE, is all set to cast its spell on make-up enthusiasts with its exceptional range of non-toxic, sustainable and fragrance-free makeup products.

Founded by two sisters, Nidhi and Rashi Sethi, Skin Story has carved a niche for itself by providing clean and effective makeup solutions for women with sensitive skin. Their brand philosophy revolves around the idea of "high-performance make-up, with skincare-loving ingredients," making it a go-to choice for beauty enthusiasts seeking premium quality products.

Nidhi Sethi, one-half of the visionary duo behind Skin Story, stated, "We're thrilled to bring Skin Story to Mumbai, a city known for its vibrant diversity and love for beauty and wellness. Our journey started with a genuine need for clean, high-quality beauty products that suit all skin tones and types. Now, we're excited to share the same beauty empowerment with our fellow Mumbaikars."

Manufactured in Korea, a country renowned for its skincare expertise and gentle ingredient usage, Skin Story brings with it a thoughtfully curated range of high-performance make-up products that are poised to make a lasting impression on Mumbai's beauty scene. Up for grabs is their trio of multi-use magic - the multi-stick! At the core of their product lineup, these beauties are here to revolutionise your beauty routine.

Bid farewell to roughness and say hello to a soft, supple complexion with BARE, a lightweight and plush multi-stick specially formulated to nourish, calm, and strengthen dry, damaged, and sensitive skin on your face. The best part of this multi-stick is its lightweight formula that effortlessly absorbs into your skin, leaving no oily or greasy residue behind.

Next in line is BOLD - the multipurpose product that effortlessly contours your face, making you look effortlessly chic and defined. Enriched with the goodness of Avocado oil, Camellia Japonica Seed Oil, and Marula oil, it's like giving your skin a rejuvenating spa treatment. Last but not least, is LEGACY - which delivers a smooth, clean complexion with a delightful pop of colour on your face. This multitasker doubles up as your go-to blush, bronzer, lipstick, and eyeshadow.

Witness the magic of mesmerising eyes with Skin Story's powerful duo - DRAMA mascara and the revolutionary GROWTH serum, your ticket to naturally stunning brows and lashes. DRAMA stands tall as the ultimate mascara, bringing allure without any harmful carbon black. Your precious lashes are safe and bound for enchanting outcomes that will leave everyone spellbound.

Packed with all the star ingredients - Peach Leaf Extract, Peptides, Biotin, and Panthenol - GROWTH serum works wonders in nourishing, promoting growth, adding shine, and strengthening your lashes and brows.

Skin Story's decision to manufacture its products in Korea sets the foundation for its commitment to clean beauty. The brand has exciting plans to launch the much-awaited Vegan DEFINE Eyeliner and an exciting pipeline of vegan brushes, lipsticks, eyeshadows, gel eyeliners, and more, ensuring that every stroke of boldness is clean and cruelty-free.

Beyond their commitment to women, Skin Story also cares deeply for the environment. Their thoughtfully crafted packaging is ecologically conscious, reflecting their dedication to a sustainable and greener world.

Rashi Sethi, the creative force behind Skin Story, highlighted the brand's dedication to sustainability, stating, "At Skin Story, we are deeply committed to providing clean beauty solutions that empower individuals to embrace their unique beauty while fostering a sustainable and greener world. Our thoughtfully curated products reflect our passion for clean and effective makeup enriched with skincare-loving ingredients."

Skin Story products will be available online on their website - Skinstory.me, and across all major e-retailers in India.