Italian luxury fashion company Versace names Korean K-pop sensation Hyunjin of Stray Kids as its brand ambassador

Korean K-Pop sensation Hyunjin is a part of South Korean boy group, Stray Kids, and his first campaign with Versace will launch in November 2023. Photo Courtesy: Versace

Italian luxury fashion company Versace has announced Korean K-Pop sensation Hyunjin as its global brand ambassador, highlighting how the Korean wave has influence over the world.

The Korean star is the multi-hyphenate talent from South Korean boy group, Stray Kids. He is admired for his numerous artistic talents including his unique and captivating performance skills as dancer, rapper, and vocalist of the group, and his passion for drawing and painting. The announcement is made ahead of the Stray Kids headline performance at Lollapalooza festival in Paris on July 21.

Stray Kids is a South Korean band that came to life in 2017 when it was formed by JYP Entertainment through a reality show by the same name. . The group is composed of eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N., and Woojin, who left the group in 2019. Over the years, they have released several albums including Go Live (2020), Noeasy (2021) and 5-Star (2023).

"I am delighted Hyunjin is joining the Versace family. I am constantly inspired by new voices defining culture around the world and for me Hyunjin has great new energy and creativity. I love his confidence and freedom of expression. He is a true Versace man," shares Donatella Versace.

"I'm so excited to be starting my Versace journey as a global ambassador and to make beautiful moments together. I am both inspired and honoured to play a part in the House's truly amazing heritage, and that Donatella believes I have the Versace attitude! I'm filled with anticipation and can't wait to experience the artistic synergy with Donatella," reacted Hyunjin.

Hyunjin will star in his first campaign for the House as the face of the Versace Holiday 2023 image and video campaign that will launch in November this year.

Versace was started by Gianni Versace in 1978 and is known for its unique stylish designs that include different kinds of prints and colours. His Donatella Versace is currently the brand's chief creative officer. Over the years, they have collaborated with many brands and celebrities, including Dua Lipa in 2023, to create a women's collection called 'La Vacanza', which has beachwear-inspired designs.