17 September,2020 03:26 PM IST | Mumbai | PTI
Photo used for representational purposes only.
Lakme Fashion Week (LFW) on Thursday announced that the fashion showcase is going digital and season fluid for its 2020 edition this October.
The virtual event will be live from October 21 to 25 on a high-tech virtual platform specially created for LFW.
The interactive virtual venue aims to host "state of the art curated shows" with top technology, e-commerce, engaging digital content, and cyber networking.
"With the first-ever digital edition, Lakme Fashion Week will be reinvented to continue to enable the business of fashion, create new experiences for audiences and put the spotlight back on the future of fashion," Ashwath Swaminathan, Head of Innovations at Lakme said in a statement.
As a response towards the pandemic, which has impacted the fashion industry, LFW plans to support designers and artisans through a Virtual Showroom, connecting buyers and consumers and generating demand for the industry's growth.
Jaspreet Chandok, Head Lifestyle Businesses at IMG Reliance said the fashion industry today needs a "conscious new direction" to sustain in the COVID-19 world.
"We hope to create this space for the industry to thrive and flourish. With a digital platform, we will bridge gaps between national and international audiences and buyers while continuing to support and nurture the design community," the statement further read.
Catch up on all the latest Crime, National, International and Hatke news here. Also download the new mid-day Android and iOS apps to get latest updates.
Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest news
This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever