A lot of people love going for music concerts but there are many who also like to experience an intimate gig that has not more than 50, 100 or 200 people. A little over six years ago, the gigs started out in living rooms of people but today, they have moved into different kinds of spaces where singer-songwriters and musicians can perform and interact with the crowd like never before. Now, there is also going to be an intimate gig tour
Updated On: 2023-06-26 02:30 PM IST
Compiled by : Nascimento Pinto
While it started out of someone's living room for Sofar Bombay, today they also host them at a museum amphitheater, an art gallery, a boutique rug store, a co-working space, even a refurbished ice factory. Mumbai-based Little Sounds also hosts them in yoga houses, basements of tech institutes, and even a woodwork workshop in Mumbai. Photo Courtesy: Abhishek Gupta/Sofar Bombay
These gigs promote local artists as well as up-and-coming artists who play for a crowd that ranges anywhere between 30 to 200 people, with the community mostly knowing each other or simply finding their tribe after attending it. Photo Courtesy: Parikshit Nema/Little Sounds
Some of the gig organisers like Sofar Bombay like to keep the names of the performers and the venue secret, there are others like Little Sounds and Worker Bee, who reveal the artist's name and location, when it is a public space. While some of them are on the pay-as-you-like model, there are others with a fixed ticket price. Photo Courtesy: Parikshit Nema/Little Sounds
Over 10 years, Kunal Malhotra, founder of entertainment company, Worker Bee, has managed many artists like The Local Train and Samar Mehdi, and he has noticed how the audience just wanted to break down the wall that they possibly see at a music concert or club between them and the artist. They wanted to absorb the music in a way that it was just them and the artist. There was no food, no alcohol, no uninterested set of people who were just there to have a party. Photo Courtesy: Kunal Malhotra/Worker Bee
After seeing a huge shift in the approach, Malhotra has now taken it a step further by hosting intimate gig tours, one of which is set to happen this July with Indian singer-songwriter Samar Mehdi, who will also be performing in Mumbai. Photo Courtesy: Kunal Malhotra/Worker Bee