23 November,2021 02:54 PM IST | Mumbai | mid-day online correspondent
Image for representational purpose only. Photo: istock
The Society for Rehabilitation of Crippled Children (SRCC) Centre for Child Development has collaborated with artist Dia Mehhta Bhupal to develop an infinite colouring roll. The roll is rooted in the idea that creative freedom can foster healing and mental well-being. SRCC Centre for Child Development has always put art at the heart of its rehabilitation programmes.
"Childlike and whimsical colouring is a language our subconscious uses to communicate what's happening underneath our awareness. It is a way to express emotions without words and process complex feelings," says Dia Mehhta Bhupal.
"We are proud to be associated with Dia Mehhta Bhupal, artist extraordinaire and a philanthropist. Her vision to bring awareness to our rehabilitation programs through art has captured the Essence of SRCC," a spokesperson for SRCC Centre for Child Development said.
"As an artist my process begins with traditional sketches, working more from memory and experiences, eventually leading me to the life size sets I construct from recycled paper. Although people are figuratively absent, what remains are images which become models of the memory, experience, and contemplation of these moments. In a world saturated with manipulated or mediated images, my work re-evaluates the potential of the photographic medium. Diameter, âa line is a part of every circle' is developed to engage individuals or groups of people to participate and colour in the whole roll at or fill in smaller sections at a time. Colouring is a wonderful escape, taking your attention to the present moment, almost like meditating!" added Bhupal.
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The collaboration with artist Bhupal is to raise funds and achieve financial sustainability to assist children from financially weaker backgrounds. The centre aims to support over 100 children seeking therapy on a daily basis. The proceeds from the sale of the products will go towards supporting the lives of many children who come to SRCC.