IKEA celebrates 80 years with limited edition collection 'Nytillverkard'

IKEA

IKEA hosted 'Ikea Iconic' in Mumbai to highlight their most iconic home furnishings goods and the debut of a limited edition, unique collection created for the 80th year milestone named "Nytillverkard", in honour of their 80 years of worldwide design legacy and innovation. This unique collection honours vintage designs by recreating the brand's classic products with contemporary updates, brilliant colours, and better materials. These are timeless items that have been recreated and revitalised in new shapes and colours have grown more and more in demand as statement pieces in contemporary Indian homes, effortlessly fusing nostalgia with contemporary aesthetics. The brand's return to its roots with a modern twist is reflected in the collection, which follows this trend.

The Nytillverkard line, which in Swedish translates to "newly made," pays homage to its 80-year design history. Each item aims to embody a new and contemporary viewpoint, making them genuinely timeless. The assortment includes various pieces of traditional furniture, bedding, and accessories that have been enhanced with brilliant, lively tones. Additionally, the items have been upgraded to enhance their quality and sustainability attributes in order to satisfy the unique preferences of the next generation. The Tuvkornell candle holder, Domsten stool, and Kultuskog plant stand are just a few of the made-in-India products that the brand's suppliers in India have actively contributed to this worldwide collection.

Erik-Jan Middelhoven, the country home furnishings, and retail design manager, expressed the essence of the collection during its launch, saying, "IKEA Iconic is a celebration of our range and products that people remember us for and that have impacted the lives of many people in India and across the globe. This year, we relooked into the past with an aim to assemble the future with our customers and opened our treasure chest to relaunch our iconic products from the years in a beautiful 80-year special collection, Nytillverkad. We've designed many functional and beautiful home furnishing products during the last 80 years, and it's only natural that we get curious about our achievements in the past. With Nytillverkad, we are returning to the future, again. In multiple launches across the year, we will release a series of carefully selected products from our design archive, updated to match the bold outlook of the next generation."

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