Exclusive: 'Expensive music videos don't work without content,' Deep Money

Deep Money/PR image

Singer of hits like 'Dope Shope' 'Cooldown' and many more, Deep Money is completing a decade in the music industry and has collaborated with artistes like Badshah, Raftaar and Bohemia in the past. Speaking about what keeps him inspired to deliver hit numbers, adding that Bollywood is not the ultimate goal for every musician Deep Money says, "Drake is such an inspiration, earlier he used to sweep the roads, he started his career with a little hope and now he is one of the famous singers now. He reached the peak with hard work. Your content must be strong. Expensive music videos don't work without good content We had also made some videos, however, It didn't work out and youth just need catchy things . For example in Shershaah, every song is good there's nothing abusive in it. It is just beautiful melodious songs and a melody never dies."

Speaking of how he has changed as a musician over a decade he adds, "Earlier I used to yearn that people would come for an autograph and now being asked for photographs is feeling of gratitude. Among a population of 140 crores, few people get fame and acknowledgement. I am grateful to the fact that I am one of them and always be thankful to the God. People should not be arrogant. Life is generous that we are tenants .We can't say anything about life, it is there today and it won't be tomorrow like the recent case Sidharth Shukla, one of the known artists and in the peak of his career he lost his life. Don't be in a bubble and the one who is afraid of his failures can never enjoy his success."