Debina Bonnerjee aims to help everyone struggling in the fashion industry and beyond

Debina Bonnerjee (Photo/PR)

TV actress Debina Bonnerjee has successfully cultivated an online space for herself. The actress has created her own digital family of people who follow her on a daily basis and await her content that ranges from healthcare to fashion to interior design to relationship advice and even mental health tips.

Debina delivers yet another unique message via her social media wherein she reached out to all brands, big or small, Indian or otherwise to send her their products that she will then shoot in and promote on her Instagram with shoutouts and tags and then even return the merchandise back to the said brand so they do not have to suffer.

She wrote on Instagram, "That breathtaking red carpet look, the perfect airport look, the important movie premiere look, the grocery run look. To be honest, if it weren't for the labels that have kept their faith in us, backed us up and made us look the part for everything that we, we would have had a tough time with showbiz. And today, we see so many small businesses, labels, designers struggling to sustain their business. I think as actors and influencers it's our responsibility to extend our support to our fashion family."

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"You are the people who made me fall in love with myself and the camera, who made me feel beautiful on-screen and off-screen and now is the time for me to do my bit. So if you are following me and if you love my work, do send me your stuff on a returnable basis so that I can post about, create content with it, do a photo shoot and share it with my social media family. I stand in support of all small businesses and I'm here to do my bit," she wrote further.

"Times are not easy for everyone, including Fashion houses and brands. Fashion, fans and social media has made me the influencer that I am today. I urge everyone out there, to send me their products and I will do my very best, conduct my own shoots and showcase it on my social media and even return it and this is on a non-chargeable basis. It is time for all of us to unite and help and motivate each other in the best way we can," she said in the video.

This unique initiative has not been conducted on social media by far and is sure to go a long way to help out the fashion industry power through these trying times. More power to you Debina!

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