Here's how people reacted when Gul Panag launched a fake matrimonial website

Gul Panag initiated a social experiment to promote her show, Kaleerein, by launching a fake matrimonial website to highlight the "unfair expectations from girls to change themselves for marriage". She tweeted, "A portal that has brides on display. Pick from sanskari, agyakaari, NRI-ready, etc! If this doesn't make us cringe, what will? Why is it expected out of women to fit into these 'types'? Do we really need to change just to get married? (sic)."

Twitterati were outraged after learning of the website. She cleared the air by tweeting, "Glad to see the outrage. While the site isn't real, the issue is. It was a social media experiment to mirror a harsh social reality and unfair expectations from girls to change themselves for marriage."

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