Content conscious chef, Sanjeev Kapoor

Celebrity chef Sanjeev Kapoor has some interesting insights on cookery shows. He tells CS, "Content has and always will be king.

Be it a cookery-based reality show or a reality show in any other genre, the content should be so engaging that it should compel the audience to be hooked on to it completely.

It should have the quality of not making it obvious about what's going to happen next. Sadly, that innovation is lacking nowadays.

I would really like to see more cookery shows with solid creative content and interesting participants. Even if the receipes are old, they should be presented in an interesting format."