10 April,2020 04:39 PM IST | Mumbai | mid-day online correspondent
Bharti Singh and Harsh Limbachhiya
While millions have turned to television for their entertainment needs in the time of isolation, a unique programming approach has been introduced to keep the audience connected with their favourite characters. Along with providing anecdotes from the lives of the characters, an on-air series of gags featuring the talented duo Bharati Singh and Harsh Limbachhiya titled Hum, Tum Aur Quarantine, has been introduced.
In an industry first, the channel will give the audience a glimpse into the quarantine life of the actors from its popular shows Choti Sarrdaarni, Shakti Astitva Ehsaas Kii, Naati Pinky Kii Lambi Love story and Pavitra Bhagya. From sharing their experiences, cooking for each other, discussing the current issues, playing virtual antakshari, dancing together, to going on balcony dates, the actors' lockdown diaries will be aired as snippets during the primetime slot.
While Pinky will be seen dancing away the quarantine blues, Heer will be seen checking up on her husband and her veers, and Gill and Dhillon family from Choti Sardaarni will also get together for a video call antakshari. Additionally, with Hum, Tum Aur Quarantine, Harsh and Bharati through fun gags will give a sneak peek to the audience on their experiences at the time of self-isolation and how the couple is dealing with them together.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, says, "At COLORS, we continuously strive to give our viewers unparalleled entertainment even during the challenging times. To further innovate the experience and engage with the audience, we have devised a format to strengthen the connection with the loyal fans by showcasing the actors' real selves through small vignettes and gags. Through the videos, actors will engage with the viewers by taking them on a journey of their quarantine lives while highlighting the message of social distancing. We believe that this is our true test to serve our viewers with the best even in indeterminate scenarios."
ALSO READ
Rs 500-cr app-based fraud: Rhea Chakraborty, Bharti Singh, her husband summoned by Delhi Police
Delhi Police busts Rs 500 crore investment fraud; Elvish Yadav, Bharti Singh among 5 summoned
'Laughter Chefs' extention cancelled because of Salman Khan's Bigg Boss 18?
Laughter Chefs: Bharti gets showered with gifts as she celebrates Rakshabandhan
Karan shares pics as 'Khel Khel Mein' cast visits 'Laughter Chefs' set
Meet your favourite characters up and close every day on COLORS and VOOT! Stay home and stay safe.
Catch up on all the latest entertainment news and gossip here. Also, download the new mid-day Android and iOS apps.
Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest news