Music Producer Dilraj Singh Nandha on Receiving Prestigious Dadasaheb Phalke Award for song “Titliaaan”

Music Producer Dilraj Singh Nandha Receiving Dadasaheb Phalke Award

Recently the Dadasaheb Phalke awards 2021 were declared. The event was truly mesmerizing. After the Covid-19 outbreak, the award ceremony helped to boost the minds of various actors, directors, music producers, and many more artists and also encouraged them for their work. The famous Punjabi Music company, "Desi Melodies" under the guidance of Jaani (Lyricist, singer), Arvindr Khaira (Director, Filmmaker), and Dilraj Singh Nandha (Music Supervisor) received the prestigious award for their super hit Punjabi number "Titliaaan" starring Harrdy Sandhu & Sargun Mehta.

Some highlights from a small conversation with Music Supervisor Dilraj Singh Nandha:

1. Firstly, Congratulations on your splendid achievement, How are you feeling? Did you expect this award?

Thank You So Much! We are actually on cloud nine right away. Moreover, we didn't expect this much appreciation from the public. Our video was hit overnight on YouTube with 460+million views. The song became quite a sensation among youths.

2. Tell us more about "Titliaaan"

Well, "Titliaaan" is a heartbreaking tale. The story is very interesting & mysterious. The song is sung by Afsana Khan, whose soulful voice gives a required depth to the song. The lyrics of the song are penned by Jaani, the famous Punjabi Lyricist and Singer. The song is currently trending on YouTube with #1 on the Worldwide YouTube Counter with over 465 million views and is also trending as the most popular reel song. The song is filmed on gorgeous Sargun Mehta and very handsome Harrdy Sandhu. Sargun shines as espouse, while Harrdy acts his part with absolute perfection. The song received this award for its enlightening, entertaining new age music of youth. The awards also aim to celebrate the cinema & work of aspiring, young, independent & professional filmmakers.

3. What do you think about Punjabi Song trends?

A Punjabi song needs no introduction actually. Punjabi now has become a cosmopolitan language that has made its presence in every nook & corner of the world. Punjabi artists have earned global recognition on creating catchy, party-rocking numbers ensuring that ample whiskey-shishkey and soni kudis are mingling around. The sound of Tumba and a crooning Punjabi is still the most addictive drug at any party. The famous Punjabi Dhol beats build the aura and let everyone tap the feet anywhere everywhere!

4. Tell us about your musical Journey

Since childhood, I was keenly fascinated with Punjabi music and thus chose my career in the music domain. I was inspired by my father. He always used to encourage me to produce the best quality of music. Being my mother tongue and native language, I was awe-inspired by the Punjabi language. I love to experiment with various soundtracks of different musical genres. Currently, we have an awesome musical team working with one of the reputed musical Companies in Mohali, named "Desi Melodies". Our team includes Jaani (Lyricist, singer), Arvindr Khaira (Director, Filmmaker), and Dilraj Singh Nandha (Music Supervisor).

5. What were the previous accomplishments of Desi Melodies?

The music company since its start has achieved many accolades. The lyricist Jaani and music director Arvindr Khaira producing blockbuster Punjabi songs such as "Coka" was most popular receiving a whopping 470+ million YouTube views, and 3.8 million recreates with 250+ million streaming on other musical platforms like Gaana, Wynk, JioSavan, Spotify, etc.

We have step our foot in Bollywood as well. We have collaborated with a renowned production house starring Akshay Kumar in the song "Filhall". The song gains whopping 900+million views and became the most-loved non-film music.

6. What will you advise upcoming Punjabi Music Producers?

I truly believe "Once a Punjabi is always & forever a Punjabi" The Punjabis truly understand what works globally. In the UK in the 70s, Punjabi music became intertwined with British Pop. By the 1980s, Punjabi music, many types, of which were now being referred to as "Bhangra," started to be played in discos in the UK and US.

Punjabi music consumption has grown by 5X in the last year. Punjab is a rich market and it keeps acknowledging new talent now and then. There is no shortage of Punjabi singers or music producers or lyricists in Punjab. Wherever there's a need to pep up your mood that is where Punjabi music comes in. And of course, it has always been a part of the wedding culture.

I would love to advise my fellow music friends that just believe in themselves, keep their trust in work. Hardworking on any new concept is the real mantra. If you stick to this, there is nothing that stops you from becoming successful. My good wishes to everyone out there! Stay tuned with such a melodious musical journey ahead!

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