25 June,2021 07:24 AM IST | Mumbai | The Hitlist Team
Priyanka Chopra Jonas
Considering she has several shows and productions lined up for OTT platforms, including the Russo Brothers' series Citadel, Priyanka Chopra Jonas wants people to "embrace streaming platforms" because they have not only allowed the audience to consume diverse stories, but also democratised the film industry.
Priyanka, who made her digital debut with the Netflix film, 'The White Tiger', believes that the web world has also made the actors and makers think outside "the Bollywood formula that there should be five songs and a fight sequence. Now people want to tell great, real stories," PeeCee quipped while launching ZEE5 in the US. "You can watch a movie in the comfort of your home. Isn't that amazing?" she asked.
PC also said the boom of streaming services, particularly in India, has broken down the monopoly of a "specific number of people", resulting in newer storytelling. "It's amazing because it gives new writers, actors, filmmakers an opportunity to come into an industry that was monopolised for a long time by very specific number of people. It's a great time for growth, entertainment and specifically for Indian cinema," she added. While nothing can be compared to a theatrical experience, the actor said the OTT platforms have brought in a remarkable comfort to the audience. However, Chopra Jonas firmly believes that the current OTT boom is not an indicator that the "theatrical is going anywhere". "The freedom that streaming has provided to the audiences around the world is that you can watch a movie at the comfort of your homes. That's amazing. "It's spreading culture, teaching people, educating them, there's a large, new audience that is being exposed to all kinds of Indian cinema," she added. The Indian film industry is going through an "exciting time" and people should wholeheartedly "embrace streaming as much as we can", Chopra Jonas said.
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Meanwhile, on the work front, Priyanka was recently announced as one of the ambassadors for Victoria's Secret. Priyanka has been currently shooting for 'Citadel' in London. The spy series also stars Richard Madden of 'Game of Thrones' fame. The actor will also be seen in 'Text For You', which also stars Sam Heughan, Celine Dion, Russell Tovey and Omid Djalili. Priyanka also has 'Matrix 4' and a film based on the life of Maa Anand Sheela lined up.
Also read: Priyanka Chopra Jonas doesn't like talking to anyone before her morning coffee
With inputs from PTI