15 March,2018 06:46 PM IST | New Delhi | IANS
Tommy Hilfiger
Designer Tommy Hilfiger says he has always admired Formula One World champion Lewis Hamilton for his incredible career as a racing driver. Hilfiger, who launched his eponymous brand in 1985, has got Hamilton on board as the new global brand ambassador for men's range, including Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger Sportswear, Underwear and Swimwear, starting Spring 2018, read a statement.
"I have always admired Lewis' incredible endurance during the race as well as his unique style off the track, which speak to the new generation of Tommy Guys," Hilfiger said.
"He has built his incredible career as a racing driver with passion, dedication and extremely hard work - values I embraced when founding my brand. We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motorsport," he added.
ALSO READ
Christopher Nolan praises Dune 2: 'What a remarkable piece of work'
When I started, there weren’t a lot of roles for Latinas: Jennifer Lopez
Justin Bieber facing financial trouble? May be forced to go on tour
Woman of the Hour movie review: The fatal charms of a psychopath
'Wolfs' movie review: A bromance that comes unstuck
Hamilton said he believes in the "power of fashion and innovation to celebrate individuality and break conventions" like the fashion brand.
"Tommy's designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking Tommy Now experiential events are one-of-a-kind, and I'm very excited to partner with such visionary brand," he added.
The collection, which premiered at TommyNow Drive show during Milan Fashion Week on February 25, gives nod to the Formula One racing pit crew, with heritage work wear and a strong focus on denim.
Catch up on all the latest entertainment news and gossip here. Also download the new mid-day Android and iOS apps to get latest updates
This story has been sourced from a third party syndicated feed, agencies. Except for the change in headline, the story has been provided "AS-IS," "AS AVAILABLE, without any verification or editing from our side. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever
