Sharon Osbourne: Kardashians' success based on beauty

London: TV host Sharon Osbourne feels that the Kardashian family has received all the media attention because they are so attractive.

Kris Jenner's five daughters, Kourtney, 35, Kim, 34, Khloe, 30, Kendall, 19, and Kylie, 17, rose to fame via the reality show 'Keeping Up with the Kardashians'.

"We're in the limelight as Ozzy is an international star, but their fame is built purely on beauty. Who do you know who has five stunning daughters? I've had Kendall on my show and she's charming. And Kim has influenced a whole generation of young girls -- it's quite a responsibility...I respect and like them, but their morals are different to ours," Sharon, who is married to singer Ozzy Osbourne, told Closer magazine, reports femalefirst.co.uk.

Despite admitting she has had pleasant experiences when she has met members of the Kardashian clan, "The Talk" host and People for the Ethical Treatment of Animals (PETA) supporter admitted she finds it disgusting seeing Kim and Kanye West's 18-month-daughter North wearing real fur.

"I know PETA has asked the Kardashians to stop. (North) isn't an accessory -- she shouldn't be wearing ugly couture clothes.

"(Fur) makes me physically sick, and wearing it is a very dated way of showing everyone how rich you are. Our grandparents did it, but now we've been educated, it's cruel to keep the trade going," Sharon said.