Naomi Campbell to judge new modelling TV series

"The Face is a fresh new series that delivers all the elements our audience craves: fashion, beauty and drama. Oxygen has been looking for the next ideation in the modelling genre and this project delivers it," Rod Aissa, Network executive said.

Naomi Campbell. Pics/AFP

Campbell, as well as two other unnamed coaches, will mentor the contestants and offer tips to each participant to better prepare them for the business.

The Vogue cover girl joins the likes of Tyra Banks and Heidi Klum, who have both launched their own modelling programmes in America.