Amazon CEO Jeff Bezos, who is on a three-day India visit starting from Tuesday, hosted a grand blue carpet event celebrating Amazon Prime Video in India. The event was attended by who's who of the industry. Jeff Bezos arrived with his girlfriend Lauren Sanchez. All pictures/Yogen Shah

Jeff Bezos said Amazon Prime Video is performing in India brilliantly, adding that they have decided to double down the investment for the streaming service in the country. "It's working great. The number of hours Prime Video is watched in India in the last two years has grown by six times. Prime Video is working well all over the world, and there is no place it is doing better than in India. It's incredible," said Bezos.

In picture: Bhumi Pednekar looked pretty in her golden embellished saree for the Amazon event in Mumbai.

Jeff Bezos said when asked by actor Shah Rukh Khan and Zoya Akhtar about the performance of the streaming giant in India at a starry event in Mumbai. "It's good in terms of business as well. We also like the business results because it drives people to join Prime, and once they join they enjoy the fast shipping service, so they also buy a lot of products from us."

In picture: Hansika Motwani looked stunning in her blue pantsuit as she attended the event in Mumbai.

Jeff Bezos further added, "So it's a vehicle to make fantastic content, from the business point of view, as well. We have actually just made a decision to double down our Prime Video investments here in India."

In picture: Richa Chadha looked beautiful in her body-hugging sequin dress.

Richa Chadha came in with boyfriend Ali Fazal for the Amazon Prime Video event in Mumbai. Answering SRK on what changes he has seen in India in his various visits over the years, Bezos said that he has been visiting India for 11 years. "There are no perceptible changes of any great magnitude. I noticed there are certain things that seem to me to be the same. And I love those things, one of the things I notice every time I come here is that there's so much energy here and dynamism," he added.

From drama, crime, suspense to thriller, Amazon Prime will be coming with diverse projects this year. Filmmaker Kabir Khan's The Forgotten Army: Azaadi Ke Liye, Abhishek Bachchan's Breathe 2, musical Bandish Bandits, Manoj Bajpayee's The Family Man 2 and Pankaj Tripathi, Ali Fazal, Rasika Duggal's Mirzapur 2 are some of the projects in the pipeline.

In picture: Kriti Kulhari sported an oversized pantsuit for the event in Mumbai.

Manoj Bajpayee, who was seen in Amazon Prime Video's The Family Man, looked dapper in his suit as he arrived for the blue carpet event.

Farhan Akhtar and girlfriend Shibani Dandekar also attended the Amazon blue carpet event in Mumbai.

Vivek Oberoi was all smile as he arrived for the blue carpet event with wife Priyanka Alva. Vivek was last seen in Amazon Prime Video's Inside Edge Season 2.

Neha Dhupia and husband Angad Bedi also attended the Amazon Prime Video's blue carpet event in Mumbai.

Riteish Deshmukh and wife Genelia pose for the photographers at Amazon Prime Video's blue carpet event in Mumbai.

Arshad Warsi and wife Maria Goretti also attended the blue carpet event in Mumbai.

Vidya Balan and her producer husband Siddharth Roy Kapur also attended the blue carpet event.

Rajkumar Rao sported black suit as he arrived with girlfriend Patralekhaa, who wore an over-sized beige jacket and black leggings.

Bhushan Kumar came in with wife Divya Khosla Kumar for the Amazon Prime Video's blue carpet event.

Four More Shots Please! actress Sayani Gupta also attended Amazon's blue carpet event in Mumbai.

Mirzapur actress Rasika Dugal poses for the photographers as she arrives for Amazon's blue carpet event.

Vir Das looked dapper in his suit as he arrived for the Amazon Prime Video's blue carpet event in Mumbai.

Sunny Kaushal and Sharvari Wagh, who will be seen in Amazon's The Forgotten Army, pose for the photographers at the event.

Kabir Khan and wife Mini Mathur were all smiles as they posed for the photographers at Amazon blue carpet event.

Producer Ritesh Sidhwani and wife Dolly Sidhwani also attended the blue carpet event in Mumbai.

R Madhavan, who starred in Amazon Prime Video's Breathe, also attended the event in Mumbai.

Sapna Pabbi wore a black pantsuit and a crop top for Amazon Prime Video's blue carpet event in Mumbai.

Amit Sadh looked dapper in his suit as he attended the blue carpet event in Mumbai.

Pankaj Tripathi and wife Mridula also attended the event in Mumbai.

Kamal Haasan was all smile as he posed for the photographers at the Amazon Prime Video's blue carpet event in Mumbai.