Studio Silverback and PlucTV rope in Jackie Shroff for 'Planet India'

Jackie Shroff

Renowned Bollywood actor Jackie Shroff has always been more than just a star on the silver screen; he's a man of many roles. With an unassuming charisma and a heart that beats for meaningful causes, Jackie Shroff is set to become the face and voice of a transformative initiative - 'Planet India'.

This incredible campaign, led by award winning global production company Studio Silverback, in partnership with leading Indian creator platform PlucTV, will bring together international and Indian filmmakers to show stories of how people and communities across India are responding with amazing innovation and ingenuity to the climate and nature crisis to reach and inspire 200 million people in India and worldwide.

Jackie Shroff, as the face and voice of this monumental campaign, brings his unique blend of charisma and authenticity to the project. As he steps into this new role, he embarks on a journey to shed light on the stories that truly matter - stories of young Indians who are rewriting the narrative of climate change. His association with "Planet India" reflects his commitment to causes beyond the realm of entertainment.

This stunning campaign will launch with a glittering Gala premiere in New Delhi on September 8th. Jackie Shroff said: "Protecting the planet is something I care very deeply about and through Planet India I have been introduced to people from across India who share this passion and are doing incredible things. This is such a positive and inspiring campaign, it gives me hope for the future, and we are looking forward to sharing this with you."

Jackie Shroff has been promoting sustainability and green living for a long time. The actor never misses to carry a sapling at every public event he attends. "I didn't do any favor to the world by planting trees. Everyone's job is to plant, apply, if you want to plant a new one, then die by burning. That's what's going to happen. You don't have to think of your child's child. I'm half in the grave. Others will also come, our pillars will come," he had once said in a video that went viral on social media.