Salman Khan-Katrina Kaif bag place in Indian Premier League final

Katrina Kaif and Salman Khan

If cricket is a religion in the country, cinema comes a close second. Now, Salman Khan is combining the two forces for what is being touted as the biggest film from his stable, Bharat. mid-day has learnt that ahead of the Indian Premier League's (IPL) final on May 12, the actor and his Bharat co-star Katrina Kaif will host the pre-match show, Cricket Live.

Not only that, the superstar has also shot for a special trailer that sees him talking about the Ali Abbas Zafar-directed period drama. The trailer will air on Star Sports from today in the run-up to the grand finale.

Also Read: Is Salman Khan opting for surrogacy?

Says a source, "The IPL integration is part of a marketing strategy devised under the supervision of Salman. He has done away with traditional promotional activities for the film and adopted new marketing techniques. He did not even have a trailer launch, choosing to directly release it online. Salman hopes to get maximum eyeballs with the IPL show since the T20 cricket league has reportedly registered 411 million viewers in its first four weeks."

Confirming the development, producer Nikhil Namit adds, "It's an unusual strategy that will have Salman and Katrina hosting the show. First, we attached the film's trailer with Avengers: Endgame to get maximum eyeballs; that worked. Now, we are adopting a similar strategy for television."

Also Read: Atul Agnihotri: Priyanka Chopra never spoke to me about walking out of Bharat

Catch up on all the latest entertainment news and gossip here. Also download the new mid-day Android and iOS apps to get latest updates