28 February,2024 04:43 PM IST | Mumbai | mid-day online correspondent
In Pic: Salman Khan
As one of India's most beloved actors, Salman Khan is not only recognised for his contributions to the cinema but also for his philanthropic endeavours and passion for painting. Now, Salman Khan is planning to make his art accessible for people to own. Artfi's innovative approach to art collecting will make Khan's art accessible not only to his fans but also to art enthusiasts around the world through fractional ownership. This move marks a significant milestone in Khan's artistic journey.
For the first time, Salman Khan's paintings, including the renowned diptych titled "Unity 1" and "Unity 2," will be available for everyone to own. The Unity series serves as a poignant reflection of the diversity, love, and respect that characterize Indian society. Artfi will fractionalise "Unity 1" and "Unity 2" into 10,000 fractions, allowing everyone to participate in its ownership through fractionalised ownership.
Unity 2 (2022) by Salman Khan Medium: Acrylic on canvas Size: 152.5 x 76 cm, diptych.
While talking about this decision to make his work available for everyone, Salman said, "I'm delighted to be associated with Artfi on this initiative to make my paintings accessible, and I'm pleased to see that through this, my art will be shared with people around the world."
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Artfi has consigned a total value of $25 million in artworks from renowned artists V. S. Gaitonde, Ram Kumar, and Sacha Jafri. Both Gaitonde and Kumar are considered prominent Indian artists whose contributions to the art world are notable. Meanwhile, Jafri is ranked among the top five best-selling living artists globally and is the Guinness World Record holder for creating the largest art canvas in the world.
This collaboration between Salman Khan and Artfi represents a unique opportunity for art enthusiasts to engage with his work on a deeper level. Salman Khan is an Indian actor, producer, singer, and television personality known for his significant contributions to the Indian film industry. Beyond his cinematic achievements, Salman Khan is also an accomplished painter and philanthropist, using his platform to advocate for social causes and promote cultural diversity. Through his collaboration with Artfi, Salman Khan aims to share his artistic vision with a wider audience while creating new opportunities for engagement in the art world.