Omung Kumar on Vivek's meme controversy: Maybe the joke went too far

Omung Kumar

PM Narendra Modi director Omung Kumar said in a statement that Vivek Oberoi "went the wrong way" in sharing a "crass" meme on Aishwarya Rai Bachchan's personal life. The joke may have gone too far, Kumar told PTI ahead of the release of the biopic in which Oberoi plays Modi.

Oberoi was under attack for sharing a meme on Aishwarya with three panels, one with him, another with Salman Khan and a third with her husband Abhishek and daughter Aaradhya on Twitter on Monday. "Haha! creative! No politics here... just life," Oberoi captioned the photo and credited the Twitter account that shared it.

The meme, a take on the 2019 Lok Sabha election, the results of which will be declared on Thursday, was called "crass" and "distasteful" by many, including many celebs. "Maybe the joke had gone too far. He has removed it as maybe he did not mean it. He has done so much good work for women on his own, through NGOs. Maybe he thought there is nothing wrong in it and laughed at his own joke. But he went the wrong way. Now he has taken off the comment and apologised," Kumar told PTI.

Also read: Vivek Oberoi pulls down his tweet mocking Aishwarya Rai; apologises for his action

Social media was up in arms against Oberoi for the post with names such as Bollywood diva Sonam Kapoor and Urmila Matondkar, who is the Congress candidate from Mumbai North, calling him out for the "classless" tweet. The National Commission for Women (NCW) sent a notice to the actor, asking him to give an explanation for sharing the "insulting" and "misogynistic" tweet.

Amid sharp criticism, Oberoi pulled down the post. Prior to the meme row, PM Narendra Modi faced multiple hurdles in its journey to the theatres. It was set to release on April 11 but was banned by the Election Commission.

Describing the poll body's order as a bit "unfair", Kumar said he is glad the film is now releasing on May 24, a day after the Lok Sabha votes are counted. "Filmmaking is creativity and you cannot stop creativity. Both the Supreme Court and the Censor Board had said okay to it but at the last minute, things changed. We felt it was unfair. Everything was removed from the market. This shouldn't have been done. That was too much," he added.

Also read: Vivek Oberoi on Modi biopic: The Election Commission's decision stemmed from fear

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Edited by mid-day online desk with inputs from PTI