Uttar Pradesh government refuses to give subsidy to 'Shaadi Mein Zaroor Aana'

Rajkummar Rao

The makers of Shaadi Mein Zaroor Aana will not be able to avail subsidy from the Uttar Pradesh government because promotions for the film can't take place in the state.

Rajkummar Rao

A source tells mid-day, "The entire movie has been shot in Lucknow and Allahabad. As per the subsidy norms of the state's film policy, the subsidy is given when the final product is ready. Film promotions in prime cities are a major part of the process. The Shaadi Mein Zaroor Aana team had planned promotions in Lucknow this week, but they had
to be cancelled after Rajkummar suffered a leg injury on the set of a reality show."

Adds the source, "Until Saturday, director Ratnaa Sinha was certain that they would be able to pull off promotions in Lucknow, but it looks unlikely now due to time
constraints. Ratnaa doesn't see any sense in putting everyone through the hassle [because of Rao's injury]."

When contacted, producer Vinod Bachchan tells mid-day that his lead actor's well-being is his topmost priority: "Raj has been advised complete rest by the doctors. He is pushing himself as much as possible. He will be promoting the film in Delhi, but Lucknow and Allahabad won't be possible. As far as subsidy goes, we don't make movies to earn benefits. This film is made from the heart and the actors are our priority."