Suneeta Rao furious her song was used in SRK's fairness cream ad

Suneeta Rao furious her song was used in Shah Rukh Khan's fairness cream ad

Shah Rukh Khan and Suneeta Rao

Kudos to singer Suneeta Rao for her spirited stand against her popular song, 'Paree Hoon Main', being used without her consent in a TV commercial featuring SRK endorsing a fairness cream.

"The song has been misused and placed in the wrong context, and I'd like to make it very clear, at the very outset, that I do not endorse the views of the brand or the ad in any way whatsoever…," she posted on social media this week.

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"When a high-profile brand, a reputed agency and an intelligent superstar come together and create an ad, that can at best be described as prejudiced, narrow minded, and insensitive, knowing fully well that there are a million impressionable minds out there who are believing blindly and lapping up what is being offered up on the screen, one wonders whether the 'influencers' really care about the influence they have, or whether it's just a purely greedy business that generates money without a thought for the social implications of their actions," she thundered.

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Rao's diatribe did not limit itself with objectionable colour discriminations and went on to herald an end to all manner of prejudices and inequalities. "This is also the coming out age," she said. "Gays and lesbians are coming out of the closet, women are speaking out against abuse, women workers are demanding better pay… there is outrage against injustice and a demand for dignity. So anything that goes against this belongs to the dark ages," she ended.

We agree except to add a further point : phrases like 'dark ages' used in a pejorative way should also go.

Also read:

Abhay Deol slams Shah Rukh Khan, Deepika Padukone, other celebs for endorsing fairness creams