24 November,2018 03:33 PM IST | | IANS
Simon Fuller
Simon Fuller's global pop group Now United is coming to India for the first time in association with beverage brand Pepsi. Indian rapper Badshah is also a part of this collaboration. Badshah and Now United, comprising 14 singers and dancers from all across the globe, will record a song titled "How We Do It". It will release on November 29. Now United's India trip begins November 26.
Fuller said: "I first worked with Pepsi with the then unknown group, Spice Girls. Here I am, many years later, working with the brand again continuing to push the boundaries with my new global pop group, Now United. "Thanks to the brand, we have been introduced to the extraordinary Badshah, an artiste with huge respect and popularity. His collaboration with Now United on the song 'How We Do It' is an incredible combination. I can't wait for our Indian journey together to begin."
The group, which includes Shivani, a 17-year-old who hails from Udaipur, will visit Mumbai, Delhi, Agra and Jaipur, sharing their experiences with their fans in India and around the world as they go.
The collaboration has been curated by One Digital Entertainment, which is also enabling the distribution of the song across various digital, TV and radio platforms.
ALSO READ
Chris Hemsworth flaunts mentoring skills as he teaches son how to do a backflip
'Aquaman' star Jason Momoa says he finds it ‘fun’ to suffer from stage fright
Idris Elba in talks to join cast of 'Masters of the Universe' movie
George Clooney, Brad Pitt's 'Wolfs' sequel no longer in making
Greedy People movie review: Aiming for a ‘Fargo’effect but falling well short
Introduced in 2017 by Fuller, the creator of the popular "American Idol" series, Now United has 14 rising singers and dancers from across the world, including India, Brazil, the Philippines, Finland, Senegal and the US, amongst others.
Tarun Bhagat, Director - Marketing, Hydration and Cola, PepsiCo India, said in a statement: "We have always strived to create experiences which resonate strongly with consumers, and music is such a tremendous platform to do that.
"We are committed to identifying new and upcoming talent and giving them a stage to showcase their art. Through this platform, Badshah and Now United will explore new ways of giving their fans a one-of-a-kind experience."
Catch up on all the latest entertainment news and gossip here. Also download the new mid-day Android and iOS apps to get latest updates
This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever
