Salman Khan to endorse a men's fairness cream

Sallu will be the face of a leading brand in the market which will rival the one endorsed by his bete noire SRK

Pic/Santa Banta

An insider informs, " The deal was inked a few days ago just before Salman left for the shoot of his brother Sohail Khan's film. Salman has been paid a whopper ( read: a couple of crores) as he was deemed as the right choice for the company that is entering for the first time in this category."