Sachin Tendulkar is embodiment of India's collective pride: Aamir Khan

Aamir is known to be a marketing genius and this time again he has take an innovative way to promote his film 'Dhoom 3' by dedicating a special song to cricketing legend Sachin. The 'Dhoom 3' team has decided to dedicate a song 'Dhoom Machale', which is the title track of 'Dhoom' franchise, to Sachin.u00a0

"Sachin is the embodiment of the collective pride of India. He provides us with hope and inspiration, and makes us feel good about ourselves. His retirement will leave an empty feeling in all of us.

But today we should celebrate his spectacular innings as a cricketer, as a human being, and as an icon," Aamir said in a statement here. "Through his entire career he has created DHOOM in every step, on every pitch, in every cricketing country, in every bowler's nightmare, in our hearts, in every cricket field across the world, and in the hearts of every cricket fan across the world, so we dedicate our song 'Dhoom Machale' to the genius," he said.

The song will be dedicated to Sachin before he starts playing his last cricket Test match in Mumbai. 'Dhoom 3' is the third part in the hit franchise of 'Dhoom'. This time Aamir has turned the bad guy, while Abhishek Bachchan and Uday Chopra will reprise their roles of Jai and Ali. The movie also stars Katrina Kaif.u00a0