Ranbir turns out to be too pricey for a chocolate brand!

The owners of a chocolate brand were recently in for a bitter surprise from Ranbir Kapoor. The brand had approached him to endorse their product and apparently the actor demanded a whopping fee of Rs 20 crore for it.

Our sources say that the brand honchos had little choice but to drop Ranbir. Our informer tells us, "RK was approached to do a commercial as well as sign up as the brand ambassador. Due to his growing popularity, we would have been happy to have him on board. However the amount he was demanding was way too high for us. Therefore the deal could not take place."

In the meanwhile, Ranbir denies having ever been approached by the brand. The actor says, "This is completely false." Another source close to the actor says, "Ranbir keeps getting endorsement deals every now and then and he has been in talks with many brand owners. However, there has never been any issue over money."u00a0